Cheerios Brings Back Interracial Family For Its First Ever Super Bowl Ad

Business Insider ^ | Jan. 28, 2014 | Aaron Taube

[Bon of Babble]

Cheerios' first ever Super Bowl ad will star the same interracial family that sparked an online firestorm when the cereal brand included it in an ad this past May.

[OldPossum]

The ad features the same black father and white mother from Cheerios' "Just Checking" ad, which received an outburst of hateful comments from those opposed to interracial marriage, and an equally forceful response from those happy to see such a family depicted in a major brand's ad campaign.

So, you see, one must have "approved" opinions. If one is not in favor of mixed race marriages, he has "hateful comments" whereas those are in favor have "forceful responses." It seems to be a nice balanced way of putting it.

[Volunteer]

This is why I love FR. Thank you for posting this.

[SoFloFreeper]

General Mills is pro-sodomy. I quit buying their cereals last year when they came out of the closet.

[OldPossum]

My point—and I do have one—is that the news should report things objectively, i.e., leave out the adjectives.

[sushiman]

Just KNEW it had to be a black man with a white woman . White men can’t jump . ;-)

[Ramius]

Huh? What controversy? Guess I missed that.

It’s a cute ad. The interracial element hasn’t really been controversial for thirty years.

That said... I am getting a little tired and bored do all the -forced- multiculti in marketing these days. Seems like every ad has to check off all the boxes that they’ve got the white dude, the Asian dude, the black dude, the east-Indian dude, the whatever else... Yeesh... Give it a rest already.

[CrazyIvan]

I come from a mixed race family also. German and English.

[cynwoody]

[AppyPappy]

Nah. Black men cannot stand to see a black woman with a white man.

BTDT

[dfwgator]

BFD.

Who frickin’ cares?

[hecht]

is this oBamas family?

[Caipirabob]

Kind of freaks me out to think that not too long ago, democrats would not have permitted me to marry a morena Latina but now they try to cater to Latinos in general as if they are their best friends. How soon people forget the crimes if the democrat party and their social club, the KKK.

[hecht]

so he can play the race card.
I wish pundits like Rush would sop calling him African American and call him biracial.

[Carriage Hill]

No sweetie, it’s because your hair sucks.

[sushiman]

Just KNEW it had to be a black man with a white woman . White men can’t jump . ;-)

[al_c]

So what? Why is this s big deal? This isn’t the 50s or 60s.

[cynwoody]

Just KNEW it had to be a black man with a white woman . White men can’t jump . ;-)

Ayaan Hirsi Ali and Niall Ferguson have quietly married

[A Formerly Proud Canadian]

Did he by any chance, use a huge number of personal pronouns in his speech?

[Dubh_Ghlase]

I saw it, didn't say anything. Then the wife commented about it, and we agreed it was no big deal. Cute kid in what looked to be a happy home.

What's the issue?

[kaehurowing]

Only first person.