The circle of which you know is not broad enough to understand the problem
It’s very easy to see the problem, unless you are blind to what real Americans think.
JCPenney did the mortal sin of retail. They spit in the face of their customer base.
Faggotry is not accepted and never will be by the vast majority of people. JCP went gay and we now stay away. I’ve discussed this on web sites with hundreds of people over the years and the answer is always the same. While other factors may contribute, the real reason people don’t shop there any more is that Christians avoid gay stores and JCP went gay.
We’re not homo-phobic. We’re homo-disgusted and don’t want our children exposed to perversion