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How to Say Sorry to Sarah Palin
Politico Magazine ^ | December 6, 2013 | Playbook Readers

Posted on 12/07/2013 9:17:42 AM PST by 2ndDivisionVet

Each Friday, Politico Magazine picks the political scandal of the week, and our colleague Mike Allen asks Playbook readers to weigh in with their crisis-management expertise, both professional and otherwise.

This week’s scandal: the spectacular implosion of Martin Bashir, the MSNBC daytime host who resigned Wednesday as controversy mounted over his remarks about former vice-presidential candidate Sarah Palin. Here’s what got him in trouble:

On his Nov. 15 broadcast, Bashir called Palin "a world class idiot" because she made a comparison to slavery while discussing U.S. debt to China. The host then read an excerpt from the diary of a former plantation manager who wrote of forcing one slave to "S-*-*-T" in another slave's mouth, and said "if anyone truly qualified for a dose of [such] discipline... then she would be the outstanding candidate."

Bashir initially took three days to apologize for his comments. "Last Friday, on this broadcast, I made some comments which were deeply offensive and directed at Governor Sarah Palin," he said on his Nov. 18 show. "My words were wholly unacceptable … They were neither accurate nor fair. They were unworthy of anyone who would claim to have an interest in politics, and they have brought shame upon my friends and colleagues at this network, none of whom were responsible for the things that I said.”

Could Bashir have handled this better? If you were his PR adviser, what would you have told him to say or do? What would you tell him to do now? We asked Playbook readers to give it a shot, and here’s what they came up with. We’ll announce a winner in Monday’s Playbook.

***

Gene Grabowski, executive vice president, LEVICK’s crisis practice

Martin Bashir’s response to the crisis he created centered on his apology. That apology violated some basic rules....

(Excerpt) Read more at politico.com ...


TOPICS: Business/Economy; Crime/Corruption; Culture/Society; Politics/Elections
KEYWORDS: circlethewagons; getpalin; liberalism; martinbashir; mentaldisorder; nonapology; palin; palinbashing; pravdamedia; prsuits; publicrelations; television
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To: 2ndDivisionVet

What I find interesting is the comments left by readers. I wasn’t aware that so many conservatives read Politico. Needless to say I was pleasantly surprised. It’s good to hear a majority of conservatives posting on a highly liberal website.


21 posted on 12/07/2013 9:42:59 AM PST by Robert DeLong (u)
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To: 2ndDivisionVet
If MSNBC had immediately suspend him for two months without pay - and he had come back after the suspension and made an abject apology he might have been able to keep his job. He is at a tacky liberal station after all - and their standards are none too high.

So if his PR man had wanted to help he would have asked MSNBC is suspend him. Too bad MSNBC lacked the wit and class to do it on their own.

22 posted on 12/07/2013 9:44:36 AM PST by GOPJ ("Remember who the real enemy is... ")
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To: JoeDetweiler

bttt


23 posted on 12/07/2013 9:44:48 AM PST by BenLurkin (This is not a statement of fact. It is either opinion or satire; or both.)
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To: 2ndDivisionVet
If MSNBC had immediately suspended him for two months without pay - and he had come back after the suspension and made an abject apology he might have been able to keep his job. He is at a tacky liberal station after all - and their standards are none too high.

So if his PR man had wanted to help he would have asked MSNBC is suspend him. Too bad MSNBC lacked the wit and class to do it on their own.

24 posted on 12/07/2013 9:45:00 AM PST by GOPJ ("Remember who the real enemy is... ")
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To: 2ndDivisionVet

“Your new audience will not be as large as the one you had before”.
So his audience will be cut in half. From 6 viewers to 3 viewers.


25 posted on 12/07/2013 9:45:22 AM PST by certrtwngnut (')
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To: 2ndDivisionVet
Here is what's wrong with the entire frame of this article.

When Rush Limbaugh made a comment about Donovan McNabb on ESPN during a football game, he was not given the opportunity to apologize with the intent of keeping his position. He was summarily fired.

When Michael Savage made a comment about gays on his short-lived MSNBC TV show, he was not given the opportunity to apologize with the intent of keeping his position. He was summarily fired.

When Don Imus made a comment about the Rutgers Women's basketball team during an MSNBC simulcast of his radio show, he was not given the opportunity to apologize with the intent of keeping his position. He was summarily fired.

However, this article is supposing that Martin Bashir should have had the opportunity to retain his position, if only he had handled the apology differently. There is no accepting of the inevitability of his summary firing.

Rules for liberals are different than rules for conservatives.

-PJ

26 posted on 12/07/2013 9:45:58 AM PST by Political Junkie Too (If you are the Posterity of We the People, then you are a Natural Born Citizen.)
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To: 2ndDivisionVet

The left is in slow death mode.


27 posted on 12/07/2013 9:46:22 AM PST by Vaduz
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To: 2ndDivisionVet
I read the entire article and most advice included a suggestion that Bashir go on an apology tour, which is absurd on its face.

No conservative believes that Bashir actually regrets his comment. He regrets the consequences of his comment. If he could pay to see someone defecate in Sarah Palin’s mouth, he would do so with no qualms about it.

So Martin Bashir can stick his apology where the sun doesn't shine and take up residence in the gutter where he belongs.

28 posted on 12/07/2013 9:48:28 AM PST by BuckeyeTexan (There are those that break and bend. I'm the other kind. ~Steve Earle)
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Comment #29 Removed by Moderator

To: SandRat

Yup. IOW, “dog-walker.” Part of the job is policing the dog crap.


30 posted on 12/07/2013 9:52:21 AM PST by Cyber Liberty (H.L. Mencken: "The urge to save humanity is almost always a false front for the urge to rule.")
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To: 2ndDivisionVet
Sheila Hauser, Playbook reader

...The right-wing blatherers on Fox say worse about our president, Democratic legislators and even the pope. Name-calling is commonplace there, but they're allowed to get away with it. It is only on the more progressive programs where pundits are required to adhere to more rigorous standards.

Naturally no examples given. I doubt she ever watches Fox News. All my liberal relatives have never watched Fox but somehow consider themselves experts about how fake, mean spirited, and racist the content is.

31 posted on 12/07/2013 9:55:16 AM PST by Hugin ( More firepower!)
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To: VRW Conspirator

Likely another “world class idiot”.


32 posted on 12/07/2013 9:55:52 AM PST by Paladin2
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To: 2ndDivisionVet
If you were his PR adviser, what would you have told him to say or do? If you were his PR adviser, what would you have told him to say or do?

Ritual seppuku, followed by self-immolation, and ...

No, that sounds mean, doesn't it?

33 posted on 12/07/2013 9:56:20 AM PST by Izzy Dunne (Hello, I'm a TAGLINE virus. Please help me spread by copying me into YOUR tag line.)
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To: Political Junkie Too
Rules for liberals are different than rules for conservatives.

Without our acquiescence, rules would be rules. A generation hence, people are going to be amazed at our puny, often scarecely even token resistance to communist machinations.

34 posted on 12/07/2013 9:57:24 AM PST by Standing Wolf (No tyrant should ever be allowed to die of natural causes.)
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To: 2ndDivisionVet

Vile left-winger makes comments too vile even for the vile left wing; then a questionably centrist indie publication provides an online seminar by crisis consultants to give the vile left-winger free advice on how to recover.

When will the conservatives start helping one another?


35 posted on 12/07/2013 9:58:45 AM PST by Albion Wilde ("Remember... the first revolutionary was Satan."--Russian Orthodox Archpriest Dmitry Smirnov)
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To: 2ndDivisionVet

Once again someone on the left takes a comment, pretends they do not understand the context or the way it is used, and then demonize a conservative.

I wish someone on the left would publish a list of words that conservatives can not use in any context. I would like a good laugh.

You have real hate speech, and real racial violence going on right here in River City, but unless it is a white Christen doing the hating or violence, the main stream media pretends it is a “myth”.

Yet they say they can read peoples minds and they understand the “code words” used by conservatives to prove they are racist.

“I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin, but by the content of their character.”

Martin Luther King, Jr.

To the left, only skin color matters.

As a conservative I want equal opportunity for everyone. The key word is opportunity, not “results”.

As I will never be a pro basketball player (wrong age, wrong height) it would be insane to think a fat middle age man should be able to compete on a pro basketball court.

While all men are created equal in the eyes of God, it does not mean all men have the same ability to be what ever they want. There are a lot of things within a person’s environment, place in their community, natural abilities, willingness to work hard, and perhaps skin color that limits us all to what we can or can not do.

To the left, the only thing that matters is the person’s skin color.

So who are the real racist?


36 posted on 12/07/2013 9:59:00 AM PST by CIB-173RDABN (I do not doubt that our climate changes. I only doubt that anything man does has any effect.)
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Comment #37 Removed by Moderator

To: 2ndDivisionVet
OK, I did not know who this guy was. I saw the clip of his Sarah Palin commentary just because others were talking about it. I was very offended far before the part about slavery.

As an employee of Comcast which owns MSNBC I am extremely angry with my company. And I plan to retire early just because I have no desire to help them in any way.

Comcast is a very liberal company. And I don't want to promote them or give them a dollar. MSNBC is far worse than Fox. But both are limiting their news to just that which incites the base. When people say that politics have become too polarized. Its the media doing it.

Barbara Bush said it best. I don't want Jeb to run. Not because he wouldn't make a good president. But good people should not have to go through this.

One more thought. While MSNBC redefines mean. Fox and MSNBC both limit what you see to only those issues they wish to report. Everyone who watches Fox should make sure they are also getting their news from other sources. Local news, foreign news and bloggers are helpful in rounding out a full story.

38 posted on 12/07/2013 10:11:38 AM PST by poinq
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To: 2ndDivisionVet

WHAT THE HELL ARE YOU?


39 posted on 12/07/2013 10:22:32 AM PST by jimsin
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To: Cyber Liberty

but as a walker you get to stop and pet the dog. As only a collector you get to see someone enjoy that.


40 posted on 12/07/2013 10:22:48 AM PST by SandRat (Duty - Honor - Country! What else needs said?)
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