Posted on 11/12/2013 6:49:25 AM PST by marthemaria
GB Glace launched a new flavor of a classic ice-cream the other week, and were promptly accused of racism. The ice-creams unfortunate name is "Nogger Black" as it is a liquorice flavored version of the classic nougat-flavored "Nogger".
A couple of years ago they made a liquorice version of the 88. It had a crunchy outside, liquorice and vanilla inside and was really quite good. However, it failed to become popular and was discontinued. This year GB decided to try their luck with a liquorice version of another classic ice-cream, the nougat covered vanilla and then soft nougat center ice-cream called Nogger.
Their first mistake was to make the outside salt liquorice... Ugh! I don't think this one will be as popular as the liquorice 88, but I might be wrong. Their second mistake was to name it Nogger Black.
My guess is that with a name like that - which has an English word in it - someone was bound to recognize that if one replaces the "o" in Nogger with another vowel...... You could spell out a word considered quite nasty in English and not used at all, unless you are a rapper. I don't know what was wrong with the 100% Swedish language names like "Nogger lakrits" or perhaps "Nogger svart", but they were clearly rejected in favor of the cooler-sounding "Nogger Black" which is getting GB into deep deep trouble.
Soon the Ice cream giant was slammed for "racist" ads as the Center Against Racism issued a press release denouncing the new ice-cream. Perhaps the Center Against Racism has very little to do.
"We're not critical of the color of the ice cream or the name 'Black' but the whole concept of the advertisment," said Amina Ek of the Center Against Racism to Svenska Dagbladet.
The ad itself features a heart drawn in white 'chalk' on a blackboard type background with the words "Nogger + lakrits = sant!" (Nogger + liquorice = true) inside, mimicking the hearts drawn by young couples everywhere. I've tried really hard to figure out what is offensive about this ads "whole concept", shown below. Remember it's not the color of the liquorice, nor is it the name that offends according to Ms Ek's quote above No sooner had the storm over the liquorice Nogger calmed down when the Anti Discrimination Bureau in Malmö Aftonbladet (Swedish only) decided to up the anti and attack the classic GB ice-cream called "88" because it is clearly connected to Nazis. Yes, Nazis. See, "88" stands for "Heil Hitler" in modern Nazi-parlance apparently, as "H" is the 8th letter of the alphabet. Nevermind that the 88 ice-cream is much older than the newly invented code-language for Nazis, and nevermind that hardly anyone knows the 88 code unless they are a modern Nazi (not even the English version of the Wikipedia, though the Swedish version does). According to a spokesperson from GB the 88 first appeared way back in 1964.
Right, so now I'm confused... If the old 88:an is a Nazi ice-cream, and Nogger Black is a racist ice-cream what did last years liquorice 88 really mean?
I’m offended by their offense.
“You could spell out a word considered quite nasty in English and not used at all, unless you are a rapper.”
or an eight year old in public school.
“You could spell out a word considered quite nasty in English and not used at all, unless you are a rapper.”
or an eight year old in public school.
"Minority Studies" is a code word.
"Hate Crime" is a code word.
"Safe Zone" is a code word.
This dudes such a nagger.
I’m offended that the Swedes used Nogger which is too close to Noggin, the chocolate major of New Orleans. This clearly has to stop.
Ok, this kind of bullsh*t, right here, is exactly what is wrong with the internet.
Many people simply should not have their voices heard.
Nogger is most certainly racist.
However, I have it on good authority that “Nogga” is OK.
This PC crappola has gotten completely out of hand..............
When does "Vanilla Cracker" come out?
The department of anti discrimination have been very busy lately. The now label movies if they promote healthy gender equality. The lord of the rings movie did not pass this test because it had to few female heroes. Hey what about Galadriel and Eowyn?, and even Arwen.
All those words have specific working meanings that aren’t the natural definition of the words being used.
I can think of a couple others - “Social Justice”, “Equality”, “Bullying”
I wonder what it’s called in Spain?................
People want to be offended, there is an entire industry based on finding some of the most trivial things and suing over them.
Oh, the racist code terms are EVERYwhere. Foe instance, 88 is also the number of keys on a piano, and Steinway was a German, and Steinway pianos in particular are painted licorice black. How could this be anythig other than a nazi allusion?
acting quite “noggardly”, too.
de är galna
Some folks just seek out ways to be offended..
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