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Box Office: 'Gravity' Soars, Sets October Record With $55.8 Million Debut [Older Audience Blamed]
Hollywood Reporter ^ | 1:21 PM PDT 10/4/2013 | by Pamela McClintock

Posted on 10/07/2013 10:37:12 AM PDT by Red Badger

UPDATED: The Sandra Bullock-George Clooney space epic -- fueled by adults -- does huge business in 3D; Justin Timberlake-Ben Affleck poker thriller "Runner Runner" folds with $7.6 million.

Once again proving the power of older moviegoers, Alfonso Cuaron's 3D space epic Gravity debuted to a record-breaking $55.8 million in North America, the top October opening of all-time and the best three-day showing for stars Sandra Bullock and George Clooney.

Overseas, Gravity also won the weekend with a solid $27.4 million from 27 markets for a worldwide total of $83 million.

Gravity's launch caps a substantial production and marketing effort by Warner Bros. and years of work on Cuaron's part. The $100 million movie -- doing huge business in 3D cinemas ($44 million) -- appears destined to be a player in this year's awards race, based on critical reaction and box office returns.

GUEST REVIEW: Astronaut Buzz Aldrin on 'Gravity'

Running only 90 minutes, Gravity received an A- CinemaScore and skewed male (54 percent). Adults over the age of 25 made up more than 82 percent of the audience, while nearly 60 percent was over the age of 35. This was evidenced by a sizeable 31 percent jump Saturday, when more adults become available.

"In two days, this movie has become a cultural phenomenon. People who haven't gone to the movies in years, or who only see one or two movies a year, are going to see Gravity," explains Warners domestic distribution president Dan Fellman. At the same time, he says, the film has already begun to play younger.

Gravity revolves around two astronauts left floating in space after their space shuttle is damaged (Bullock has a far bigger role). Producers include David Heyman, who played a key role in Warners' Harry Potter franchise. Heyman and Cuaron, who directed Harry Potter and the Prisoner of Azkaban, brought the project to Warners after Universal put it into turnaround.

All told, 80 percent of Gravity's opening-weekend revenue came from 3D screens. It's a needed boost, considering the dramatic decline in 3D attendance. It's one of the highest 3D splits ever. (Avatar's 3D share on opening weekend was 72 percent, while Life of Pi's was 68 percent.) Internationally, the 3D share was 70 percent.

Imax theaters generated a hearty $11.2 million in North America, or 20 percent of the total take, representing the top October showing of all-time for the large-format cinema chain, as well as the No. 9 opening of all-time.

Paranormal Activity 3 was the previous record holder for a top October opening ($52.6 million), followed by Jackass 3-D ($50.4 million), Taken 2 ($49.5 million) and Scary Movie 3 ($48.1 million). Bullock's previous best was The Heat ($39.1 million); Clooney's record was Batman & Robin ($42.9 million).

Internationally, Russia -- a booming market for 3D -- led with $8.1 million. In Europe, Gravity did solid business in Germany ($3.8 million), Italy ($2.6 million) and Spain ($2.3 million). The movie has yet to open in a raft of key markets, including the U.K., France, Brazil, Mexico and Japan.

Imax's foreign take was $3.2 million for a global total of $14.4 million.

Adding intrigue to the weekend, Sony held sneaks of Paul Greengrass' Somali pirate drama Captain Phillips, starring Tom Hanks, in 800 theaters Saturday night, a week ahead of its opening. Sony said there were sell-out crowds in cities such as Los Angeles and New York, but that the screenings were 75 percent full on average.

The only other new wide player this weekend was New Regency and 20th Century Fox's gambling thriller Runner Runner, starring Justin Timberlake and Ben Affleck. Runner Runner quickly folded despite its star power, taking in only $7.6 million after earning a dismal C CinemaScore. The saving grace is the film's reported $30 million budget. Internationally, the movie is likewise doing subdued business, grossing $23.6 million to date from 52 markets for a world total of $31.2 million.

"Considering the movie's cost, we'll be just fine," Fox senior vp distribution Spencer Klein said.

Runner Runner was directed by Brad Furman and stars Gemma Arterton and Anthony Mackie. New Regency, which fully financed the film, partnered with Leonardo DiCaprio's Appian Way on the project.

From a script by Brian Koppelman and David Levien (Rounders), Runner Runner revolves around a Princeton University student (Timberlake) who is lured into an Internet poker scam by the owner of a popular gambling website (Affleck).

Runner Runner placed No. 3 after Gravity and Sony holdover Cloudy With a Chance of Meatballs 2, which grossed a pleasing $21.5 in its second weekend, for a North American total of $60.6 million.

Alcon Entertainment and Warners' Prisoners continued to thrive in its third weekend, placing No. 4 with $7.6 million and pushing the film's domestic total to $55.6 million.

Ron Howard's Rush fell to No. 5 in its second week, tumbling 56 percent to $4.4 million for a North American total of $18.3 million. The Formula One drama, starring Chris Hemsworth and Daniel Bruhl, is making up ground overseas, where it has already earned north of $30 million.

Joseph Gordon-Levitt's directorial debut Don Jon likewise saw a substantial decline in its second outing, falling 54 percent to $4.2 million for a domestic total of $15.2 million.

Among more limited offerings, Pantelion Films -- the joint venture between Lionsgate and Grupo Televisa -- entered the market with another Spanish-language film on the heels of the success of Instructions Not Included.

Romantic comedy Pulling Strings, starring Mexican celebrity Jaime Camil, placed No. 9 with $2.5 million. That's far less than the $7.8 million opening of Instructions Not Included at the end of August, but with Gravity sucking up much of the oxygen, it's still a solid start. Pulling Strings also is facing competition from Instructions Not Included, which is expected to earn a pleasing $1.9 million for the weekend, bringing its North American total to $41.3 million.

Pulling Strings, set in Mexico City, stars Camil as a mariachi who falls for an American embassy employee (Laura Ramsey).

Nicole Holofcener's Enough Said, starring the late James Gandolfini opposite Julia Louis-Dreyfus, cracked the top 10 chart as it expanded into a total of 437 theaters in its third weekend, grossing $2.2 million for Fox Searchlight. The film's domestic total is $5.4 million.

Not far behind was the Metropolitan Opera's The Met: Live in HD program, which kicked off its eighth season Saturday with a live transmission of Eugene Onegin. The broadcast grossed $1.9 million from 800 theaters in North America, with an additional 108,000 people seeing it overseas.


TOPICS: Business/Economy; Culture/Society; News/Current Events
KEYWORDS: boxoffice; gravity; hollywood; movie; sandrabullock; scifi
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To: molson209

That alone would make it worth seeing...........TWICE!.................


21 posted on 10/07/2013 10:51:54 AM PDT by Red Badger (It is dangerous to be right in matters where established men are wrong. .....Voltaire)
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To: Red Badger

+1 bump for Slade


22 posted on 10/07/2013 10:52:55 AM PDT by taxcontrol
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To: GeronL

‘Open Water’ is a movie about two divers left stranded in the Atlantic by their diving boat crew...................


23 posted on 10/07/2013 10:52:55 AM PDT by Red Badger (It is dangerous to be right in matters where established men are wrong. .....Voltaire)
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To: who knows what evil?

Then you’ll get your money’s worth...................


24 posted on 10/07/2013 10:53:43 AM PDT by Red Badger (It is dangerous to be right in matters where established men are wrong. .....Voltaire)
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To: Hulka

We should use the space program for muslim outreach the same way that Reagan used it for commie outreach.


25 posted on 10/07/2013 10:54:30 AM PDT by JediJones (The #1 Must-see Filibuster of the Year: TEXAS TED AND THE CONSERVATIVE CRUZ-ADE)
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To: Red Badger
The last movie we went to was The Simpson’s Movie.

"I can't believe we're paying for something we can get on TV for free. If you ask me, everybody in this theater is a giant sucker, especially YOU!"

26 posted on 10/07/2013 10:54:30 AM PDT by dfwgator
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To: Red Badger

the smugness reaches space... /clooney


27 posted on 10/07/2013 10:54:55 AM PDT by Secret Agent Man (Gone Galt; Not averse to Going Bronson.)
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To: ConservativeMan55

The 3-D was spectacular and the views of space were worth it in themselves. There’s not much of a plot, but it was enough to keep those great views coming!

I did find it sad when Sandra Bullock’s character says “I should pray, I don’t know how to pray, nobody ever taught me to pray.”


28 posted on 10/07/2013 10:55:32 AM PDT by livius
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Comment #29 Removed by Moderator

To: Hulka

Did you notice that the other space stations mentioned were a Chinese station and a Russian one? That’s because Bambi killed the US space program that this movie was written about.


30 posted on 10/07/2013 10:56:40 AM PDT by livius
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To: dfwgator

Female outer space hero...sounds like feminist jive. As if NASA Muslim outreach is not absurd enough. The movie makers noticed the Hunger Games success and said “Let’s have another female action hero” for guys to admire. What a cultural morass


31 posted on 10/07/2013 10:56:44 AM PDT by dennisw (The first principle is to find out who you are then you can achieve anything -- Buddhist monk)
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To: Red Badger

Do young people even go to theaters any more? I got the impression they never put down their iPhones.


32 posted on 10/07/2013 10:57:27 AM PDT by Buckeye McFrog
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To: dennisw

Yep, every movie now has to have a female hero.


33 posted on 10/07/2013 10:57:31 AM PDT by dfwgator
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To: dfwgator

I won the tickets from the radio station by answering a trivia question of the day. So, it didn’t cost me anything..................


34 posted on 10/07/2013 10:57:37 AM PDT by Red Badger (It is dangerous to be right in matters where established men are wrong. .....Voltaire)
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To: Buckeye McFrog

The 18-40 crowd is Hollywood’s target audience, their bread and butter covered popcorn munching piggy bank...............


35 posted on 10/07/2013 10:59:02 AM PDT by Red Badger (It is dangerous to be right in matters where established men are wrong. .....Voltaire)
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To: Red Badger

Best thing about the movie was the shots it took at the EPA. Groening may be a lefty, but sometimes he does go after the Left’s sacred cows as well.


36 posted on 10/07/2013 11:00:54 AM PDT by dfwgator
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To: GeronL
"blamed?

You mean its a bad thing?

--------------------------------->

No kidding! Words are funny things depending on who uses them and what they want to convey - like "is is".

Blamed can be quiet incendiary or you can blame the good weather for a good garden.

GerolL, we are on the same page, IMHO, of course!

37 posted on 10/07/2013 11:01:23 AM PDT by hummingbird (Don't be afraid of the big words.)
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To: Buckeye McFrog

They go to the theaters and pay to look at their iPhones every 30 seconds.


38 posted on 10/07/2013 11:02:39 AM PDT by Rokurota
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To: dfwgator
In today's Obamunated, metrosexulaized, feminized society of course we are are going to female action heroes.

 

39 posted on 10/07/2013 11:03:07 AM PDT by dennisw (The first principle is to find out who you are then you can achieve anything -- Buddhist monk)
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To: Red Badger

18-40 doesn’t go to movies, because they make you stop texting and turn off your cell phone, and they might miss something really important........


40 posted on 10/07/2013 11:04:35 AM PDT by cincinnati65
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