Posted on 09/30/2013 11:14:45 PM PDT by Southern by Grace
Marketing experts preach that redefining a market is the best way to win it over.
This is why gun control politicos are now making an effort to change their messages, targets and tactics.
Over the last twenty years or so, gun control has lost. They lost the constitutional argument. They lost the criminological debate. They lost the support of the general public. My hope was that they would continue doing exactly what they have been doing, because they would continue their losing streak and might eventually become a historical footnote.
But they are getting shrewder, as evidenced by a new publication Preventing Gun Violence Through Effective Messaging, (herein “the book”). It’s a 70+ page book that a marketing pal of mine reviewed and called “a classic market redefinition and repositioning strategy.”
(Excerpt) Read more at calgunlaws.com ...
http://s3.documentcloud.org/documents/748675/gun-violencemessaging-guide-pdf-1.pdf
There is evil in the hearts of some men. Lots of them get elected to congress and high office. More still get jobs were they can exercise their demons on an unsuspecting public that incredibly pay them for the privilege of abusing the citizen.
Narcissistic psychopaths I would guess.
Please pass out their playbook far and wide. Knowledge is POWER!
Hi Southern by Grace, I added the Keyword: effectivemessaging (used to find this post and any other articles on this topic to which the Keyword has been added :)
http://www.freerepublic.com/tag/effectivemessaging/index
Interesting analysis. The propaganda book described by the article says we must have:
“freedom to be safe in our homes and neighborhoods”
...and I find this particularly Orwellian. When is freedom ever passive? We are free to act one way or another, to make choices, but not to passively sit there and be given something. We are not free to “get” safety. We *are* free to secure our own safety. We are not free to “get” healthcare. We *are* free to pursue good healthcare. So by the simple act of inverting freedom from active to passive voice, we are being enticed to look to others rather than ourselves for the fulfilment of these new so-called freedoms, which are not freedoms at all, but crude temptations to surrender our truest freedom, which is to act on our own behalf, and in our own interests, by our own gifts and determinations, none of which can be reconciled with passive dependency on others.
We are rank amateurs at this compared to the Alinskyites. Always have been and looks like we always we be. And I don’t know why or what can be done about it.
http://www.bestofbeck.com/wp/activism/saul-alinskys-12-rules-for-radicals
All we have to do is point them to the history and results of any nation that bowed to their tyrants and disarmed. The first thing they do is squash all the dissidents then implement a strict set of policies and laws that criminalize anyone who speaks ill of the king or queen. We have all the strong-willed people that left to get away from tyrranical rule in other parts of the world. Its in our blood not to be ruled by tyrants o tell me how you think this will enc...: )
All we have to do is point them to the history and results of any nation that bowed to their tyrants and disarmed. The first thing they do is squash all the dissidents then implement a strict set of policies and laws that criminalize anyone who speaks ill of the king or queen. We have all the strongest-willed people that left to get away from tyrranical rule in other parts of the world. Its in our blood not to be ruled by tyrants so tell me how you think this will end...: )
Safety is not passive either, but the Illogic of Progressivism and the Social Gospel has so permeated society that many people think safety should be intrinsic and brought by governmental force.
Using seat belts in cars and wearing crash helmets on motorcycles are not passive acts. These devices must be designed, purchased and operated to be beneficial, with time, treasure and trade offs at each of those steps.
Traffic law enforcement is anything but passive. Look at the steps taken for fire prevention and control over the history of civilization. Even cavemen piled rocks around their fire lays.
The reason this propaganda style is so effective today is government schools teaching government values, but that is for another day.
We have truth on our side, so one of the most important tactics is to show people that they are being manipulated and deceived.
Once they see that, they become leery of the other side and receptive to our views.
Another advantage is that the statists pushing to restrict rights no longer have the virtual monopoly on the dissemination of information.
Use the comments section in online publications to get our message out. It shows people how they are manipulated, performing information judo on the propagandists by using their own media against them.
Those who wish to disarm us peaked in 1993-94 with the Brady bill and the “assault weapons” ban.
It was the reaction to that peak that brought about the Republican revolution in 1994, where the Republicans won the House and Senate, controlling the House for the first time in 40 years.
Since that defeat, second amendment supporters have been able to gain ground at the state level, the federal level, and to stop all federal level attempts at incremental disarmament.
It is only with the ascendancy of “the Won” that citizen disarmament has again been brought forward, only because he is in his second term, and only because a narcissistic billionaire who was raised on citizen disarmament as a sacred doctrine, not to be questioned, decided to use his money to defend his faith in it.
Effective messaging is a dangerous tactic, but we can defeat it because we have some new media, such as freerepublic, and because the constitution, the facts, and the culture are on our side.
agitprop
noun (Concise Encyclopedia)Political strategy in which techniques of agitation and propaganda are used to influence public opinion. Originally described by the Marxist theorist Georgy Plekhanov and then by Vladimir Ilich Lenin, it called for both emotional and reasoned arguments. The term, a shortened form for the Agitation and Propaganda Section of the Communist Party in the former Soviet Union, has been used in English, typically with a negative connotation, to describe any work—especially in drama and other art forms—that aims to indoctrinate the public and achieve political goals.
#1: ALWAYS FOCUS ON EMOTIONAL AND VALUE-DRIVEN ARGUMENTS ABOUT GUN VIOLENCE, NOT THE POLITICAL FOOD FIGHT IN WASHINGTON OR WONKY STATISTICS.It’s critical that you ground your messaging around gun violence prevention by making that emotional connection. Don’t skip past emotional arguments and lapse into a passionless public policy voice... [emphasis mine]
I guess the passive voice is reserved only for the masses.
Cordially,
I recently read a discussion of Solzhenitzsyn (either
by Robert Conquest or Clive James) that said he had
no confidence that truth, in and of itself would propagate
with immense effort. That’s my recollection, the original
was better.
??
I didn't get the memo that Alinsky's tactics may only be used by the scumbag Democrats.
Diamond;
The three links in your post do not work.
Getting the truth out to the mass of people certainly is an immense effort in our society. However, we have made headway over the last 25 years or so.
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