[FatherofFive]

Hannity will get killed going up against Rush.

[DManA]

I heard Beck yesterday call Cumulus a “garbage company”.

[longtermmemmory]

what head to head?

This is a radio network that is too poor to function.

[Iron Munro]

Hannity couldn’t carry Rush’s water bottle.

[Arm_Bears]

Looking at the states in which I’ve lived, and listened to radio, during my adult life (Florida, Virginia, North Carolina)—Cumulus isn’t in a major market in any of them.

I mean, Blacksburg VA?

Cumulus can’t afford to pay the going rate on Rush.

[Alex Murphy]

Cumulus, which owns "approximately 525 stations in 110 cities," gained ownership in 2011 of the important, big market, high powered AM talk radio outlets developed by ABC radio in the nation's largest cities. But the acquisition of Citadel Broadcasting, which had purchased the talk radio blowtorches from ABC, was expensive. And Cumulus has been struggling with its earnings, and has blamed Rush Limbaugh's Sandra Fluke controversy for some of its profit weakness. As Jeff Lord at the American Spectator put it, Cumulus "bit off much more than they can chew."

Can't wait to see what their rate sheet looks like, once they drop their highest-rated programs.

[Nip]

So, let get this straight. The empty heads spent too much money buying radio properties and their solution is to get rid of one of their most popular shows?

The last time I looked the rules-of-the-game said you could charge advertising rates based on the percentage of the listening audience that a particular show drew in its time slot and market.

This act means the company will lose revenue because whatever show that replaces the “loser” will not be able to bring in enough money to replace what the loser was bringing in.

Didn’t these empty heads learn from the collapse of “Air America” a few years ago?

[Don Corleone]

Does anyone else smell a Soros lurking here?

[Buckeye McFrog]

Replace them with what? Huckabee? Savage?
Jim Hightower on his third go-round of trying to become “The Liberal Rush Limbaugh”? Disco Polka?
Morse Code?

[pallis]

I would imagine a lot of Hannity’s listeners are Rush listeners who leave the radio on. Programmers and advertisers know better than to lose money by putting these two on head to head.

[Tanniker Smith]

Don’t care about Savage, but I’d hate it if Levin went up against Rush. I’d probably listen to Levin’s monologues as they signal-to-noise would be higher. Then again, with the massive-length commercial breaks these days, you could hear most of both shows if they sync up properly.

[KosmicKitty]

I never listen to their CT stations. Not in the biggest cities here.

[mosesdapoet]

Anybody notice this ? Some of the Cumulus stations I monitor are running Obama regime EPA, AHCA, and other agency spots singing the praises of more government or enhanced handouts if you call usgov 123 or hit their websites.

[Biggirl]

Look for Rush to jump over to WOR AM.