Posted on 05/20/2013 7:25:08 PM PDT by Jet Jaguar
The scandals of the Obama administration seem to be hurting not just the White House but MSNBC as well while Fox News Channel scored its second-best week of the year. After double-digit gains during last year’s presidential election, May 13-17 saw the progressive-aligned “Lean Forward” news network hit new lows as the IRS scandal erupted and revelations that the Justice Department secretly obtained AP records became public. With 350,000 viewers on average and 94,000 among the adults 25-54 demo, MSNBC had its least-watched and lowest-rated total-day results of the year last week. That was also the lowest total-day demo result the network has had since the week of June 26-July 2, 2006, when MSNBC pulled in just 83,000 viewers among adults 25-54, according to Nielsen data.
Last week’s total day results were down 17% in viewers and 22% among the demo from the comparable May 14 to May 18 week of last year. In primetime, the numbers were even worse for MSNBC as a steady decline from the beginning of the year continued. The network had 570,000 total viewers and 159,000 in the demo from 8 PM to 11 PM from May 13 to May 17, 2013. That’s the lowest rated week of the year so far for MSNBC in terms of viewers and the third lowest of 2013 in the demo. The week of May 6 to May 12 was worst in the demo with 148,000 viewers when the network had 604,000 viewers on average. These latest results come as the news network’s recently launched and struggling All In With Chris Hayes hit a new viewership of 396,000 and its second lowest demo audience of just 88,000 on May 14. It also comes on the heels of MSNBC falling in April ratings from its second place ranking of the year before.
Looking at last week’s numbers, MSNBC is down 27% in both viewership and among adults 25-54 in primetime next to the comparable week in 2012. In comparison, No. 1 cable news network Fox News Channel had 1.491 million total day viewers and 283,000 in the demo last week. That’s FNC’s second most watched week of the year after the week of the Boston Marathon bombings. FNC had 2.396 million total viewers and 356,000 among adults 25-54 in primetime from May 13 to May 17. That’s a 1% demo drop in total day and a 10% drop in primetime compared to the same frame last year. However it is a 31% total day viewership rise for FNC and a 17% primetime audience lift over the comparable week of May 14 to May 18, 2012. Boasting about his network’s victory over CNN last year and in February, MSNBC’s president Phil Griffin said earlier this year that he aimed to beat FNC by 2014. The Comcast-owned network did actually top FNC a couple of nights last year during the heat for the Presidential election. With that in mind, Griffin’s effort fell short last week. In total day, MSNBC was fourth after Fox News Channel, CNN and HLN in both viewers and among adults 25-54 last week. In primetime last week, MSNBC beat CNN’s 544,000 total viewers to snag third place but came fourth in the demo after FNC, HLN and CNN.
Ping.
That’s because people want to see the bastard go down...not more lying and whining from a bunch of mentally ill apologists.
We can only hope the tide is turning as more scandals hurt more libs. Which they are.
I watch “Morning Joke” sometimes, just to see what the enemas are up to.
Dang, how much lower could they go.
More people read about MSLSD on FR than watch it on cable.
oh they take this as a challenge
If you have a brain in your head you would rather watch an EMPTY goldfish bowl rather than MSNBC.
Shouldn’t MSNBC be targeted by the IRS, BATFE, EPA, HHS, The Edumacation Dept., certainly the Energy Dept, just for starters?
You can lie, shill, shield, and dance...up until the time the perp you’re protecting reveals himself for what he is.
To:Nachum
Ping
LOL
When the MSM starts running out of money, they might discover that Obama isn’t so wonderful after all.
With 350,000 viewers on average and 94,000 among the adults 25-54 demo
This would mean that on average, 256,000 of their viewers were either less than 25 years old or greater than 54 years old. I find that very hard to believe.
I have a vision that these are mostly assorted house pets tuning in for the laughs while their owners are out.
Makes perfect sense.
Why? Think jerkwater college schmucks on the one hand, demented nursing home patients on the other.
LOL
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.