There's money to be made. Demographics are destiny. Those most likely to part with their disposable dollars do not share your values or views. You're still fighting a "war" that was lost twenty years ago because you ignored the attrition and all the signs of setbacks. We're probably two generations removed now from the pivot point.
Having worked almost thirty years in the advertising business, I couldn’t have said it better, you nailed it.
“You’re still fighting a “war” that was lost twenty years ago because you ignored the attrition and all the signs of setbacks”
I won’t take that personal since twenty years ago I was a newly-turned 16.
I understand the $$/demo part. I didn't realize gays made up that much of a (spending) demographic, compared to straights. I thought straights far out numbered gays - in overall numbers and in spending. We see how this *outreach* failed for JCP.
I see the ‘war’ as global in nature, and our cause, while having lost ground in Europe and the USA, is making huge victories in Uganda, Russia, and soon likely Greece. If a Russian company ran a similar ad in Russia, arrests would be made under the new law.