7 Things The GOP Needs To Do To Start Turning It Around

Let's not sugarcoat it: we got our teeth kicked in on Tuesday. Sure, we added governorships and held our ground in the House, but we went backwards in the Senate and lost to an out-of-touch, incompetent, petty man who centered his campaign around Mitt Romney's bank account and Big Bird. We didn't get beaten by Bill Clinton in a great economy; we got beaten by another Michael Dukakis in the midst of a terrible economy. On the upside, if people have ever wondered what Jimmy Carter's second term would have looked like, then they're about to find out.

Since that's where we're at, we have two choices. We can sit in the dirt for a couple of years, nursing the boo-boo on our collective knee while we moan about freeloaders and wonder what went wrong with America or we can stand up, brush ourselves off and get back in the game.

Really? It's done? It's over? What if the soldiers in George Washington's army who were suffering through a winter without shoes had that attitude? Suppose Andrew Jackson had looked at the ragtag band of pirates and mercenaries he had to defend New Orleans during the war of 1812 and said, "Screw this, it's too hard!" You think the Americans driving state-to-state, looking for work during the Depression had it easy? How about the American soldiers fighting for their lives in Korea against limitless waves of Chinese soldiers who were determined to push them into the sea so they could enslave South Korea? Remember when Reagan said, "Here's my strategy on the Cold War: We win, they lose?" They laughed at him -- but, nobody's laughing now.

I can't speak for anybody else, but I have a very simple goal: I want to kick their ass.

We do that by taking back the Senate in 2014 (which is doable if we have a good year) and then, in 2016, we're going to beat whomever they run like a rented mule and step over their political corpse into the White House.

However, if we want to do that, the first thing we have to accept is that what we're doing right now isn't working and isn't likely to work if we keep doing it. There's a reason Albert Einstein said that "insanity is doing the same thing over and over again and expecting different results." It's time for the Republican Party to stop the insanity and go in a different direction. 1) We need a better get out the vote campaign: Did you notice that Romney's crowds were bigger than Obama's audiences down the stretch? Yet, Obama still won. What does that tell you? That tells me that Obama did a much better job of turning out low interest voters than Romney. It was well known that Obama had an incredibly sophisticated, well staffed GOTV campaign but the Romney campaign was supposed to match up to that with its own system, Project ORCA. Unfortunately, Project ORCA turned out to be the biggest disaster since the Hindenburg. Tens of thousands of volunteers sat idle all day because the system wasn't working and eventually it just crashed. It seems entirely possible at this point that the Romney campaign lost multiple states because of the complete and utter failure of his get out the vote campaign. This one factor alone could be the difference between victory and defeat in 2016.

2) The primary system needs to be reformed: Here's a thought: Maybe allowing our nominee to be chosen by two moderate, lily white states that seem to choose their favorite Republican candidates based on who shakes the most hands in diners and county fairs isn't the best idea. There are a lot of other workable suggestions that would break the tyrannical hold New Hampshire and Iowa have over the Republican Party's presidential nominations and it's time to start pursuing other options.

Additionally, Mitt Romney's dirty, overly negative campaign created an extremely poisonous atmosphere in both the 2008 and 2012 primary campaigns. Eventually, the other candidates and their supporters became tired of Romney's sleazy campaigning and fired back even harder, which made the entire primary season look like a piranha tank at feeding time. As primary voters, we need to punish candidates that do that in future elections instead of taking an "All's fair in love and war" approach. We also need to consider whether the long campaign season is to our advantage or whether we'd be better off having a candidate wrap it up early so he can begin defining himself and raising money for the general election.

3) The establishment doesn't get to choose the next GOP nominee: What have we been hearing over and over again from the D.C. establishment and the Old Guard in the Republican Party? We have to choose a moderate candidate who runs a bland, safe campaign and doesn't talk about social issues. Well, guess what? We just lost two straight elections against a weak opponent with candidates who fit that mold perfectly. Next time around, we need a full spectrum conservative who can actually inspire people to turn out to vote FOR HIM instead of just AGAINST the Democratic nominee.

4) Stop losing votes to fraud and count those military ballots: We have such a third grade, stick your vote in the shoebox style voting system in this country that it's hard to even figure out how much fraud is occurring. While it's important to make sure every eligible American has a right to vote, it's JUST AS IMPORTANT to insure that no one has his legitimate vote cancelled out by fraud. Making sure that both Democrats and Republicans are confident in the integrity of our elections needs to be a higher priority than leaving the system open to fraud in order to make it as easy as possible to vote.

Additionally, tens, if not hundreds of thousands of military votes aren't being counted every year because the same military that can coordinate a bombing run anywhere on earth within twenty four hours can't manage to get our troops' ballots to the polls in time for an election. It's a disgrace that the same soldiers who risk their lives to ensure our freedom can't even be sure that their own votes will be counted. The Democrats may not care about that because the military leans heavily to the right, but it's time for the GOP to start caring, not just because it's the right thing to do, but because we're leaving tens of thousands of votes on the table in every election.

5) We need to start doing some REAL minority outreach: For the Republican Party to continue to be viable over the long term, we're going to have to do better with minority voters. Period. Unfortunately, the primary way most people seem to be suggesting that we do that is by backing amnesty to bring in Hispanics or Affirmative Action to draw black voters.

Let me be extremely blunt: That is a desperate and stupid argument that flies directly in the face of reality.

Take an issue that conservatives care about dearly -- like the 2nd Amendment. If the Democrats suddenly became a pro-2nd Amendment party, would half of conservatives vote for them en masse? Of course not. Do Jews vote for the GOP because we're the pro-Israel party? No, they don't. So, why would anybody think Hispanics are going to go for the GOP if we support amnesty? The Democrats certainly don't think that. The reason they support amnesty is because they think it will bring in millions of new Hispanic votes for them. They're right about that.

The reason some Republicans take this dumb position is because the real fix would be playing the same game that Democrats do with minority voters and they've had decades to get ahead of us at it. The fact of the matter is that we need to create, fund, and support our own La Raza, our own NAACP, and our own NOW. Groups like that already exist, but they get minimal amounts of support. What we need are Hispanic Republicans on Hispanic radio shows making our case, black Republicans pointing out racism in the Democratic Party and prominent conservative women's groups slamming the Democrats as sexist for reducing them to nothing more than the sum of their "lady parts." The truth is that no matter how much Republicans may cherish the notion that we should all be "judged by the content of our character, not the color of our skin," a lot of Americans don't agree and the GOP is going to die in the political wilderness waiting for everyone to come around to our way of thinking.

6) It's time to refresh our agenda and messaging: Principles may stay the same over time, but agendas should change.

For example, it may make sense to oppose tax increases for middle class Americans, but it no longer makes political sense to push tax cuts. The 47% of Americans who pay no income taxes certainly aren't going to be swayed by that and although we should certainly defend the rich on principle, fighting tooth and nail to make sure the wealthy never pay a dime more in taxes when we have a trillion dollar deficit is a dead dog loser of an issue.

Also, although I believe we should be doing more to promote our stands on social issues, not less, it's time to ask whether candidates that oppose abortion for victims of rape and incest are making perfect the enemy of the good. Todd Akin and Richard Mourdock both lost on that issue and there's a better chance that the American people will make the cockroach our national bug than there is that they will go along with banning abortions after rape or incest. So, why shouldn't politicians focus on what's politically possible instead of taking a position based on what we'd like to see happen in a perfect world?

Last but not least, our messaging has gotten way too wonky as a party. We talk about Supreme Court cases to people who've never heard of Antonin Scalia, free trade issues to people who think NAFTA is a government agency, and we talk about the size of the debt to people whose eyes glaze over when they try to figure out how to split a check at a restaurant. We need to get back to basics with a much more simple premise when we pitch a voter: Here's what we're going to do to make your life better and here's what they're going to do to make your life worse.

7) We don't spend our money wisely: The GOP spent over a billion dollars on the 2012 campaign just to flip North Carolina and Indiana, hold our ground in the House, and lose seats in the Senate. Meanwhile, we're doing a mediocre job of voter registration, we do almost no minority outreach of consequence, we're doing very little to reach out to young voters and much of the conservative new media is withering away and dying for lack of funds. Consultant Sean Hackbarth and I don't see eye-to-eye on some issues, but his advice for conservative groups is spot-on.

Maybe instead of expecting grassroots conservatives to produce miracles out of whatever pocket change they can pull out of their couch cushions, some of the deep pocketed donors could try funding them. After all, isn't it time that donors start demanding to see results out of conservative organizations, think tanks and TV ads just as they do out of government?

I agree, all these “woe be me, RIP USA” type comments are really grinding my gears. Yes we lost an election, it’s happened before and it’ll happen again in the future. If we can actually learn from our mistakes this time then perhaps we’ll win in 2016.

For starters, we need to get back to actual fiscal conservatism, not any of this big-government-with-less-social-but-more-military-spending crap. Let’s be honest we would easily wipe the floor if any of our actual weakass enemies tried to start a war with us, there’s no reason to waste even more tax dollars on what is already the highest budgeted military in the world. We don’t need so-called “conservatives” like Bush who waste money and put us in ridiculous debt, leaving the public to assume that’s what we all stand for.

Secondly, it may be hard but we’re going to have to let go of some of the social issues. Gays are nice issue to rant about but really they only compose a tiny minority of the population and we can hardly consistently claim to be small government if we try to interfere in their private affairs. Let them marry or whatever as long as no-one’s being forced into it, our movement is about personal responsibility and if people really want to risk facing the consequences of a homosexual life-style after death, well that’s their responsibility.

Abortion too... I’m not saying we have to drop our objections, God no, but we need to be careful what we say. ANYTHING involving rape and abortion should be reviewed twice before being said to check if our opponents could misrepresent it.

Finally, we need build up some better election strategies. Obama’s won twice on the back of a coalition (unemployed, racial minorities, liberals etc), we can do the same if we’re smart. A lot of conservatives don’t vote for us because they have the erroneous belief that we hate anyone who isn’t a white Christian. Heck, the Hispanic vote alone is probably enough to swing it our way if as the OP says, we learn how to connect with them.

This post is written in anger and frustration.

Angry that we continue to follow the Republican Party’s elite ignorance. A party that continues to pull defeat from the jaws of victory characterized by pompous fools who fulfill the sterotype built by the left.

Frustrated that the reality of politics is this: There will be no third party capable of competing with the coalition constructed by the dems. As a result, true conservatives MUST take steps to irradicate the ignorance of the Republican Party while still adhering to the core values of our forefathers (beliefs that I discovered are considered extreme by over half of my countrymen last night, BTW).

I have no solve for exactly how to accomplish this. Only advice based on a long military career in several foreign lands for how to defeat the dems once this is accomplished.

This thought process is based on the concept of irregular warfare with twists thrown in here and there for good measure.

With that, I provide the following advice for the good of the order.

LEADERSHIP: The old crew has proven either incompotent or outdated. McConnell and Boerner must go. They represent a failed plan to defend and resist without clearly explaining their position. They are content with looking like the bad guys and face public scorn when they don’t realize how important it is to manipulate a clearly left leaning MSM. They represent the failure of the last four years to our own and obstructionists to the opposition. We’ve got to show a new face to the nation. That is the genesis of rebuilding this movement. Ryan or Cantor in the House, Rubio or Demint in the Senate.

We also need a standard bearer and I see no one on the horizon with as much rockstar potential and substance as Rubio. These next four years must put him on the center stage with a unified and consolidated message. It also needs to protect him from the attacks from the left that are guaranteed to come.

Everything the Obamites used to deny, deflect, and difuse will be used againstt hem....including the race card. THAT is what will make Rubio a teflon candidate.

These men represent a change in a party that has been beaten soundly in the last two elections by a charlatan and his traveling circus. A fresh choice in leadership represents change you can TRULY beleive in from every angle. It marks a clear start from inside and outside when we actually started taking this enemy seriously.

GROUND GAME: It is IMPERATIVE to develop and foster an intricate ground game. It requires a MICRO-ANALYSIS of every county, every city, and every early and absentee ballot by demographic to find how how, why, and with what method they voted. The dems have built quite the coalition but it’s a house of cards; it’s a fractured coalition of single issue voters held together by a media-invested hollyweird worshipping demagogue. They can be piecemealed away bitby bit without sacrficing principle.

Give it to the dems on their “community organizing” machine. We don’t need to reinvent that model. We MUST develop our own. One that will INSTILL our principles in a language tailored to the audience. They’ve tailored theirs on the community organizer, we can create ours around the military special operator. This the winning of hearts and minds in our own third world backyard dem strongholds.

This isn’t as difficult as it sounds. It requires a patient and immediate effort that starts with the post election analysis looking not for what we WANT to find, but for the GROUND TRUTH. GROUND TRUTH is REAL INTELLIGENCE not Rovian number-crunching wishful thinking.

It will require an insurgent effort at the ground level. An infiltration into dem areas that we identify are weak or vulnerable to start cutting in to the blue.

The COIN (insurgeny/counterinsurgency)effort would include the identification of these areas, the inflitration of the areas through churches and charitable organizations AND PARTICULARLY THROUGH EDUCATION.

There ARE like thinkers in these communities. How do we find them? Ask Jesse L. Peterson. Ask JC WAtts and Herman Cain. They KNOW how to splinter these vulnerable areas off the blue.

The hispanic issue is RIPE for moving into the red. Catholic, family oriented cultures who beleive in being left alone and naturally distrust the government. And they voted Obama? This is the epitome of the single issue voter. the RNC needs to go toe to toe, issue to issue with “the Race” and counter it in that community, in that language, at THAT LEVEL.

Think it can’t be done? SOF has been doing it since the end of World War II. It CAN be done.

WE must get deep into the education system to promote the ideals and values of conservatism that should be selling themselves. I’m not talking about traditional public schools and universities. They are ROTTED with liberals. They also aren’tthe keys to education in the 21st century.

I’m talking about the new way to educate - the online universities, the trade schools and nightschools. Corporate allies need to invest and educate with the ideals of economic and fiscal conservatism.

The RNC needs to lead and develop this effort. A novice like me can see that there is a disconnect between the voting habits of catholic-dominated hispanics and pockets of baptist blacks and their actual stated values. That disconnect can be exploited if it is done slowly, deliberately, and effectively.

INFORMATION WARFARE: We are ATROCIOUS AT THIS. Dems get a simple message out early and often. They poison the well and we are left to change minds rather than get the initial impression right from jump. We constantly play defense and think we are sooooo clever when dems (as they ALWAYS do) do something stupid or illegal and shocked when the media all but ignores it. We must take the offensive in getting up in every Candy Crowley, every George Stepenopolis’ face and call them what they are: democratic hacks posing as the “objective media”

We ABSOLUTELY MUST be proactive. We must attack at EVERY OPPORTUNITY then add each fail of the dems to a trend and theme. These themes must be simple, tailored, and repetitively broadcast to each target demographic.

We must look out beyond the 5 and 10 meter targets. We’ve got to effectively interpret what the dem message is on the horizon and confront it at all levels - from the national MSM level filtering directly down to the target group level. Even I can see what the talking points of the upcoming week are by watching the Sunday talking head programs. Defense is unacceptable. we can’t pretent that the most outrageous comment won’t gain traction then act surprised when weeks later, that theme picks up steam. Attack, attack, attack.

Alinsky tactics must be turned against their masters. There is GREAT power in ridicule and scorn. They make it too easy to use. It needs to be culturally tailored and consistent. Dennis Miller needs his own show on FNC AND a late night show on Fox. Let him source and promote culturally diverse conserative comedians that vulnerable areas can relate to and remember. Bold Fresh tours aren’t enough.

This is only part of an overall information operation plan that is constant in a simple party message and what it means to each target group.

WE DON’T DO THAT WELL. WHY NOT? I find it unbelievable that Obama has hijacked the reputation and imagery of the Party of Lincoln.

COIN operations involve a very in depth understanding of cultural idocyncracies and how best to exploit them to our advantage. It’s not a “wool-over-the-eyes” approach or a “free shit” approach like the dems sell. THAT ALWAYS COMES UP SHORT.

It’s a sell based on how it effects each target group and what it means to them. If it’s done right, I am CONFIDENT that the tenets of conservatism sell themselves.

In Civil Miltary Operations, assistance in areas that seem unrelated builds trust in the agency. Granted, there’s a fine line between assistance and the giving of free shit but, the special operations forces walk that line well. It can be done. Community outreach in areas that we identify, in ways that we haven’t before can build a larger tent without sacrificing our beliefs.

The military has been doing this in third world countries for years. We’ve been more successful in some areas, less successful in others. In the United States third world strongholds of the Democratic Party,I am confident that it can be done.

This is, by far, not the only avenue we’ve got to pursue in order to turn the tide.

But, if we are going to war, the RNC must look to the military to rediscover and reorganize. The number-crunching beancounters have their place in the organization but, on their best days, they can only identify who will and won’t vote Republican.

This is a “Hearts and Minds” effort.

It requires a new way to think about the political battlefield.

Rangers Lead the Way.

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