Never seen it advertised anywhere. So did the women wear a light blue ribbon? I’ve never ever seen signs stating it was Prostrate Awareness Month anywhere. Not on TV, not on radio and never during any sport presentation. Maybe they thought it sexist and never mentioned it. As for our servicemen and women - what is their month? Like American Service Men And Women month. Only way we know it’s coming is by the sales adverts. (Veterans Day and Memorial Day sales.)
It’s all about having a PR organ. At all times there’s some disease “charity” that reigns supreme. Used to be Jerry Lewis and the MDA and you couldn’t get near a cash register in the summer without seeing some change collector for “Jerry’s Kids”, once upon a time Easter Seals was king with their logo everywhere, now Komen turns the world pink every October. Somebody Komen will become passe and some other “charity” will rise to the top. Get a good spokesman and it could be prostrate cancer they’re pimping.
At least Memorial and Veterans days are days off for a lot of people. And they get parades. Parades with military hardware. Really they’re much cooler than the ribbon festivals everything else gets.