For four years Obama has been customizing his message just to run against Romney. That is one of the reasons Obama has gone the class warfare route. Bain was not allowed to be discussed by republicans during the primaries, it was a no-no, needed to protect the assumptive nominee, Romney . If people couldn’t see that this was going to be between those that eat steak and those that eat hamburger, they are stupid. Romney is sticking the hot dog right in people’s faces with these thoughtless comments.
2. Romney's core strategy should be to make this election about economic reality, not the candidates.
Item #2 is important. I'd venture to guess that even Obama's most ardent supporters are worse off today than they were four years ago. Romney's advantage in the general election is the same advantage he had in the GOP primaries: He looks presidential.