Nike uses the image of a snake coiled around a soccer ball for an ongoing, patriotic “Don’t Tread On Me” campaign in support of the United States men’s national soccer team. The phrase has become a rallying cry for American soccer fans and the Gadsden flag can occasionally be seen at national team games. A representation of the rattlesnake is contained on the inside of their uniforms, over the heart, with the initials “D.T.O.M.”, which were used in the 2010 World Cup.