[Twinkie]

I hadn’t bought anything at Penney’s in several months, until yesterday when I got three items. Actually, I don’t just “have to get” their stuff. - They aren’t pushing the homosexual stuff quite so aggressively in our area, but, nevertheless, overall they are. - It seems to be this new guy they brought in to push that agenda; so, it’s back to ignoring Penney’s again. - The local store is more convenient for me, but I’m just gonna have to give it the permanent axe anyway.

[Caipirabob]

My wife loved to do the coupon thing. She's a big time discount hunter. It's exciting to her to get a good deal. The JC Penny coupons were fun for her kind of shopping.

Getting rid of the coupons was disaster one, but she's also a hardcore conservative and the "totally gay" stuff completely turned her off on JC Penny. Combined together both mistakes are more of a "scorched earth" campaign than something I'd describe as "marketing".