[Caipirabob]

My wife loved to do the coupon thing. She's a big time discount hunter. It's exciting to her to get a good deal. The JC Penny coupons were fun for her kind of shopping.

Getting rid of the coupons was disaster one, but she's also a hardcore conservative and the "totally gay" stuff completely turned her off on JC Penny. Combined together both mistakes are more of a "scorched earth" campaign than something I'd describe as "marketing".

[rlmorel]

I’ll be up front here, I have shopped at JC Penneys for a long time. Being a 50+ year old guy, I don’t have to buy trendy stuff, I just want durable slacks for work that won’t wrinkle.

Also bought a lot of household stuff, vertical blinds, bedspreads, and so on.

But when I saw those ads, that was it for me. My wife doesn’t care, so if she wants to shop there I can’t do anything about it. But I won’t be going there for anything on my own.