Must be local ads, because I’ve never heard of Sleep Train.
I went to their website and apparently they only have stores in California. Looks like I’ll be able to boycott them without any effort. haha.
I've heard of Soul Train.....
They are sleep number beds.
Rush personally did their commercials.
I’m in the biggest market of L.A. and never heard of their ads either.
Looks like all their stores are in California, employee-owned private company. Rush is handling this exactly right, they need the access to customers he provides more than he needs them, radio ad time is highly fungible and he’ll have new advertisers in that slot instantly.
Protests and boycotts are only effective if they affect the target companys bottom line. If, in a year or so, there are fewer Sleep Train stores open than there are today, we’ll be able to judge the results of Rush’s decision.