Posted on 03/07/2012 3:03:54 PM PST by Zhang Fei
On his show Wednesday, radio host Rush Limbaugh denied he was hemorrhaging advertisers over the Sandra Fluke incident as has been widely reported. “People are reporting things that, A, are not true, and B, I don’t even think the people reporting it have the slightest idea what they’re talking about, nor do they have the ability to understand it,” Limbaugh fumed and shared that his own brother had asked him if he was bleeding sponsors.
“No, we have not lost 28 sponsors! ‘Well, how can they say it?’ Because they lie and because they don’t understand how it works, and that’s what I want to try and explain!” he exclaimed. “In fact, folks, we have three brand-new sponsors that will be starting in the next two weeks. Now, obviously, I’m not gonna tell you who they are today, but we’ve got three brand-new, full-fledged sponsors starting in the next two weeks.”
(Excerpt) Read more at mediaite.com ...
I think the plummeting of Carbonite stock was the end of this issue. Money says Rush stays where he is.
Here is the list of confirmed companies who have officially pulled their advertisements from the Rush Limbaugh radio show.
Service Magic home contractor
Hadeed Carpets
Accuquote Life Insurance
Vitacost vitamin supplier
Bonobos clothing company
Sensa weight- loss program
Thompson Creek Windows
AOL
Tax Resolution Services
ProFlowers
Legal Zoom online document creator
Carbonite web security firm
Citrix software maker
Sleep Train Mattresses
Sleep Number mattresses
Quicken Loans
Girl Scouts of Oregon and Southwest Washington
Cascades Dental
Consolidated Credit Counseling Services
Constant Contact email marketing firm
Philadelphia Orchestra
Reputation Rhino online reputation consulting firm
St. Vincent's Medical Center
Cunningham Security
Regal Assets precious medal investment group
Freedom Debt Relief
Norway Savings Bank
Portland Ovations performing arts center
Stamps.com These companies say their ads were mistakenly run during Limbaugh's program and have contacted radio stations and media buyers to ensure their ads do not run during his program again.
JCPenney
Capital One
Goodwill
Geico
Sears
PolyCom web conferencing The following companies said they did not intentionally have their ads run during Limbaugh's show, but are also not specifically taking steps to remove the ads from his time slot.
John Deere
Bethesda Sedation Dentistry
Amberen menopause medication Other news outlets have reported that the following companies have pulled their advertisements. ABC News is working to confirm.
Downeast Energy
Matrix Direct
Netflix
RSVP Discount Beverage (declined to comment to ABC whether they had pulled their ads)Also Read
It is good to know whom to boycott.
Netflx is the only one I had made much use of. Will no longer do so. And will let them know.
Well this list Yahoo provides is 43! So, what does the 28 sponsors figure represent?
FYI, according the excerpt, Netflix is staying on...
ROFLOL!!....
Considering that many of them aren't true....You are doing what here?
Yesterday the left was crowing about Citrix dropping Rush, but they were on there today, advertising as usual.
Au contraire, mon ami. A central point in Limbaugh's quite thorough explanation, today, was the fact that there really IS NO danger at all to his show.
Direct Advertisers who contract with EIB for spots during his show are readily replaced with others from his well-padded waiting list. In fact, he noted there were already some new advertisers coming on board in the next couple of weeks to replace those who'd bailed on him, and a couple of those that had left, were begging to come back.
Indirect Advertisers -- the VAST majority, including the 28 (or however many it really is) that have supposedly left the show -- don't contract directly with EIB in the first place; they contract with the local affiliates. As such, Rush has no say as to whether their ads will run during his show, or not; its up to the local affiliate. So, even if they pull all of their ad buys, it's the affiliate that takes the hit; EIB feels nothing.
But, as Rush thoroughly explained, those Indirect Advertisers more than likely just sent a note to the local affiliate saying "Don't run our spot during Limbaugh's show"; it is highly unlikely that they'd pull their ads entirely considering they've already paid for the airtime.
As Rush said at the outset, this is "inside baseball" stuff that concerns the arcane inner workings of radio advertising. Don't expect the MSM lemmings to get it right.
Well I heard a Quicken loans ad on Rush’s show today
>>>Well this list Yahoo provides is 43! So, what does the 28 sponsors figure represent?
The 23, and Yahoo’s list are numbers pulled out of article author’s wazoo aperture.
Go read this: http://www.rushlimbaugh.com/daily/2012/03/07/clearing_up_misinformation_on_our_sponsors
Nothing more need be said.
Geesh, glad you told me before I phoned them. Unfortunately, I just noticed that GEICO is also one of the boycotters. I love that company, but can’t see remaining with them if they support radical pro-abortion zealots.
I haven’t heard of most of these companies!
When the smoke clears and they realize that they are losing business faster than Congress is losing approval and want to return to Rush’s show, I hope Rush puts them on a waiting list.
And, 5 years later, he may allow one of them to sponsor his show again.
Nothing of substance........How many of the total 43 were local sponsors out of the over 500 stations across the country?
Much to do about nothing other than trying to elicit other sponsors to follow suit.........Kinda like "every one will be voting for Obama in 2012 so maybe you should too...."
So was Quicken Loans
My guess is that they're lying. Because a fib costs them nothing and is hard to verify, given that someone who objects to Rush's program is not going to spend hours listening. Someone who supports Rush's program and hears from Rush that such-and-such a sponsor has cancelled is going to stop giving that sponsor his business. People like the Carbonite CEO don't realize that there is a major difference in commitment between people who listen to Rush and people who don't. Non-listeners would never patronize a sponsor's business just for boycotting Rush, whereas listeners will boycott them in retaliation.
Then why make a public statement. Just call the advertising company and let them know they made a mistake. They entered this when they did not have to do anything publicly.
Now they need to make a public announcement that they did not pull any advertising and ask Media Matters and others to amend the list without them on it.
Of course, Yahoo! had no intention of furthering a boycott against these companies. It is my guess that most of these are local advertisers and had hired ad companies which purchased time in one of the most listened to shows. I bet most of them didn’t really pay attention to when the advertising ran. Just a guess.
I canceled Netflix last summer when they jacked up prices. I don’t use pro-flowers. You can get legal forms off the web and I just this week canceled Carbonite. I had only contracted with them last week because Rush endorsed them. I let them know why I canceled.
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