In the end of it all a good many people will vote for a personality more than a political platform. Those folks tend to look for someone they can envision sitting in the Oval Office and talking to them on TV. When Newt goes all over the board with new ideas every hour, he doesn't instill confidence in his ability to focus.
He needs to craft a solid message and stay with it. If I were in his camp, I'd be going through Obama statements and using every opportunity to rebut them and focus on him while ignoring Mitt. Newt is going to have to rise above the clutter to find voter confidence. Back and forth arguing doesn't serve him well.
Amen to that... he would have me lock, stock and barrel if he employed what you’ve prescribed...