Posted on 01/12/2012 10:34:10 AM PST by Fractal Trader
Alcohol tastes sweeter when loud music is playing and the noise could make it difficult for drinkers to judge how much they are consuming, new research has claimed. Dr Lorenzo Stafford, a psychologist from the University of Portsmouth, conducted the first experimental study to find out how music can alter the taste of alcohol. Dr Stafford said: 'Since humans have an innate preference for sweetness, these findings offer a plausible explanation as to why people consume more alcohol in noisy environments.'
New findings: Alcohol tastes sweeter when loud music is playing and the noise could make it difficult for drinkers to judge how much they are consuming, it has been claimed The expert said the research was a small-scale study, but claimed it had huge implications for those who drink alcohol in noisy environments. 'It also has implications for bars, the drinks industry
The research has built on earlier observational research which found that people drank more alcohol and at a faster rate, if loud music was playing. In Dr Stafford's study, 80 participants (69 females and 11 males aged between 18 and 28 and regular drinkers) had to rate a selection of drinks varying in alcohol content on the basis of alcohol strength, sweetness and bitterness. They were given one of four different levels of distraction, from no distraction to loud club-type music playing at the same time as reading a news report. The tests found that drinks were rated significantly sweeter overall when participants were listening to music alone.
(Excerpt) Read more at dailymail.co.uk ...
Read more: http://www.dailymail.co.uk/sciencetech/article-2074306/If-want-drink-turn-music-Alcohol-tastes-sweeter-noise-impairs-judgement-intake.html#ixzz1jGlmnF00
Add sweet drinks to beer goggles and you have lots of ugly drunk chicks getting lucky : )
>> Alcohol tastes sweeter when loud music is playing
... therefore turning down the music is a “lose-lose” proposition, IMHO. ;-)
“We’re gonna need a bigger Amp.”
As a Rock Drummer, I am offended by this Hate Speech.
***Add sweet drinks to beer goggles and you have lots of ugly drunk chicks getting lucky : ) ***
And lots of guys who got lucky visiting the doctor the next week. Drip, drip, drip. :-(
Etiam non princeps sed usque ad genua, Principis Pacis!
Etiam non princeps sed usque ad genua, Principis Pacis!
Obviously. Every been to a club? If you can't dance, you're left with one choice: Drink.
You certainly can't converse over the music.
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