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Netflix Plan to Lure Back Subscribers: Confuse Them with a New Name "Qwikster"
Gawker ^

Posted on 09/19/2011 12:17:18 AM PDT by Borough Park

Netflix is a company in crisis. Their stock price is plunging and subscribers are abandoning them en masse, in protest of a 60 percent price increase levied against anyone who wants to retain both streaming and mail service.

So Netflix CEO Reed Hastings has come up with a fix that will likely please no one: He's split the two services into two, distinct companies, each with its own name.

Listen closely: From now on, that Criterion Edition Seven Samurai gathering dust on your coffee table for the past three months will need to be sent back to Qwikster, not Netflix. Qwikster is in charge of all your DVD-by-mail needs. Netflix will continue to be your trusted name in streaming of hundreds of TV shows and terrible movies you didn't know existed, plus the occasional decent studio release.

And why Qwikster? From Hastings' letter to subscribers, entitled, "An Explanation and Some Reflections."

We chose the name Qwikster because it refers to quick delivery. We will keep the name "Netflix" for streaming.

(Excerpt) Read more at gawker.com ...


TOPICS: Business/Economy
KEYWORDS: netflix; qwikster
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To: ReneeLynn; All
Reading through the comments it appears that:

1) Hastings never bothered to think about integrating the two new companies/websites so that customers could remain signed-up for only one service and the capability perform only one search for titles. Now, customers will have to open two accounts and can only search for DVDs on one site and streaming titles on the other, but NOT together, making the process more complicated and even redundant. His response to one customer who asked him about this was a very revealing "Ouch!"

2) It appears that Hastings is anticipating the eventual death of the DVD by mail rental business, and wanted to set up 'Qwikster' so that he would be in position for an easy sell-off. Very transparent, and upsetting for his customers.

Hastings is in deep Do-Do and posted a panicky mea culpa last night here.

21 posted on 09/19/2011 3:58:09 AM PDT by Virginia Ridgerunner (Sarah Palin has crossed the Rubicon!)
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To: Yossarian

And your suggestions for this alternative provider would be who?


22 posted on 09/19/2011 4:54:09 AM PDT by SeaDragon ("Life is tough ..... It's even tougher if you're stupid." - John Wayne)
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To: catbertz

If Reed came to the customers and explained the screws that the studio is putting to Netflix, his customer base would have shifted “the hate” to those who make the movies.


23 posted on 09/19/2011 5:32:59 AM PDT by netmilsmom (Happiness is a choice)
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To: ReneeLynn
"Got the email about this. I don’t understand separating the services into two sites, since I have both. Bad decisions. There’s nothing wrong with the site as it is."

It might have something to do with the Fact that DVD rentals are akin to "Dead Tree" media. It just doesn't make sense anymore.

24 posted on 09/19/2011 5:37:08 AM PDT by Mad Dawgg (If you're going to deny my 1st Amendment rights then I must proceed to the 2nd one...)
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To: SeaDragon

Vudu
AmazonPrime
Hulu

Or any host of streaming sites on the web.
Those who are not as moral as we are on FR have no problem uploading shows for everyone to watch FREE.

The studios, the networks and Netflix have shown their greed. Personally, I like Netflix just because I can get them on my PS3. But we also have a computer hooked to our plasma. I have no problem streaming YouTube for my movies.


25 posted on 09/19/2011 5:38:40 AM PDT by netmilsmom (Happiness is a choice)
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To: Virginia Ridgerunner
2) It appears that Hastings is anticipating the eventual death of the DVD by mail rental business, and wanted to set up 'Qwikster' so that he would be in position for an easy sell-off. Very transparent, and upsetting for his customers.

Bingo! Anyone who didn't see this coming has not been paying attention. Streaming is the future of movie delivery. It may not be an option for those in very rural areas, but for most of the population, it is.

For new releases, pay per view, RedBox and Blockbuster kiosks will be the new norm.

You can stream fairly well from a Verizon hotspot (iPhone, aircard), so you don't need cable or satellite to do it.

We just upgraded our entertainment system recently and decided to give Netflix streaming a try (gave Netflix hard copy up years ago because we always had problems with defective DVD's). I love the streaming. Sure, you don't have the newest releases, but you can get them pay per view if you want. People complain about the lack of titles on streaming, but I beg to differ. I have watched whole TV series (Mad Men, Doctor Who, The Tudors, Pawn Stars), lots of documentaries, classic movies and many recent movies that I never got to see because we never go to the movies. There's more available in streaming than I could watch 24/7 the rest of my living days.

Streaming is a tremendous bargain. Streaming will only get better.

Even the whole package with streaming/delivery is way cheaper than taking your family to the movies once a month.

Netflix screwed up in its explanation of the change, but it shouldn't have been a surprise. The information that this was coming has been out there for months.

Hard copy DVD's are going the way of hard copy CD's. Haven't bought a CD in years.

There are other streaming options besides Netflix, but our Blu-Ray player makes Metflix really easy to access, so it's going to continue to be my choice.

26 posted on 09/19/2011 5:40:50 AM PDT by randita (Obama - chains you can bereave in.)
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To: Borough Park

When the re-merge, they can become Napster.


27 posted on 09/19/2011 5:41:28 AM PDT by Larry Lucido (I can only be series in a parallel universe.)
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To: Yossarian

Keep posting those links in this thread please.

I cut Netflix last year when I found I just don’t have the time to vegetate in front of a TV any longer.


28 posted on 09/19/2011 5:54:20 AM PDT by listenhillary (Look your representatives in the eye and ask if they intend to pay off the debt. They will look away)
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To: Borough Park

You can replace everything Netflix offers and more - for free - with a simple google search.


29 posted on 09/19/2011 5:55:14 AM PDT by E. Pluribus Unum (Palin is coming, and the Tea Party is coming with her.)
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To: randita

I agree with the value of Netflix streaming service. It’s certainly worth more than cable TV service, IMO. I find it particularly good for TV series... I have watched 5 years worth of Bones, 5 years of Stargate: Atlantis, 4 years of Psych, 5 years of Lost, 3 years of The IT Crowd, several seasons of Doctor Who, 6 years of The Dead Zone, etc., all at my own pace & convenience.

Pre-price hike, I did use the mail service for hand-to-find DVD movies... not at all the same sort of thing Redbox offers.


30 posted on 09/19/2011 6:48:31 AM PDT by Sloth (If a tax break counts as "spending" then every time I don't rob a bank should be a "deposit.")
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To: Sloth

Amazon prime is offering 1 month free-trial, then roughly 80 a year after that. I just suspended Netflix and will use Amazon and Redbox. Heck, I may break down and go back to blockbuster(gasp!)


31 posted on 09/19/2011 7:14:58 AM PDT by coolgenner
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To: mountn man
Qwikster, oh yeah, that?ll go over big, for anybody who?s ever heard of Quixtar.

My thought too. Picking a name that will let people confuse you with Amway doesn't seem like a real good idea.

32 posted on 09/19/2011 7:38:06 AM PDT by Minn (Here is a realistic picture of the prophet: ----> ([: {()
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To: netmilsmom
Thank you for the information.

I have recently joined AmazonPrime but have yet to take full advantage of it.

I will check out the other two.

33 posted on 09/19/2011 8:50:14 AM PDT by SeaDragon ("Life is tough ..... It's even tougher if you're stupid." - John Wayne)
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To: SeaDragon

And check out YouTube nowadays.
We watch Judge Judy and Iron Chef on there.

There is constantly new content.


34 posted on 09/19/2011 8:53:13 AM PDT by netmilsmom (Happiness is a choice)
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To: wita

Board action isn’t a miracle. It’s a responsibility.

Board should fire this guy from a canon like the circus clown that he is.

HP’s board should fire itself. It’s completely screwed.

As the metrosexual Robin said to Batman, “Holy Unforced Errors, Why is that CEO Still Employed?”


35 posted on 09/19/2011 8:58:07 AM PDT by RinaseaofDs (Does beheading qualify as 'breaking my back', in the Jeffersonian sense of the expression?)
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To: Borough Park

Bad, bad idea. I’m far more likely to drop streaming in favor of Amazon Prime now, because it’s basically the same price and library size will catch up soon, plus I get the free expedited shipping from Amazon.

I’d have to do the math and see if keeping “Quickster” for DVD rental is worth it over just buying DVD sets for the old shows we’re using it to catch up on. Redbox can easily sub for new releases.


36 posted on 09/19/2011 9:03:00 AM PDT by kevkrom (This space for rent.)
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To: Borough Park

I was annoyed that my Netflix subscription, which comes through my Xbox and thus has nothing to do with DVD rental, automatically doubled in price. The company assigned me to the higher priced plan without my authorization.


37 posted on 09/19/2011 9:13:22 AM PDT by Colonel_Flagg (Barack suffers from ADD -- "Additional Deficit Disorder".)
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To: Borough Park
Another aggravation with Netflix is when you add a TV series to your Que, it will say season 1-3 and all you get is season 1...not all are like this but many are.
38 posted on 09/19/2011 9:16:04 AM PDT by PoloSec ( Believe how that Christ died for our sins, was buried and rose again for our justification)
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To: coolgenner

I was told the free trial doesn’t include the free streaming. Do you know if that’s the case?


39 posted on 09/19/2011 9:27:07 AM PDT by Politicalmom (Voting for Romney is surrendering to the Soviet Union rather than to the Nazis.”-FReeper Dead Corps)
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To: netmilsmom

Thanks again, I will.


40 posted on 09/19/2011 9:31:35 AM PDT by SeaDragon ("Life is tough ..... It's even tougher if you're stupid." - John Wayne)
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