Posted on 04/28/2011 10:27:37 AM PDT by UltraConservative
Very quietly, in late March, CBS gave away the greatest secret in television. As AdWeek reported, CBS Corp. Chief Research Officer David Poltrack announced that “age and sex don’t matter when it comes to TV ad effectiveness.”
Alone, this doesn’t sound like anything groundbreaking. After all, most of us figure that ads generally appeal to all of us on an equal basis. But in truth, the admission is absolutely stunning. As I explain in my upcoming book, Primetime Propaganda: The True Hollywood Story of How the Left Took Over Your TV (Broadside Books, May 31), for over forty years, the television industry has operated from the assumption that young urban viewers are worth more than older rural viewers – and advertisers have bought into that assumption. Because young urban viewers tend to be more liberal than older rural viewers, the logic goes, television must program liberal in order to appeal to the most valuable consumers. Hence television executives’ knee-jerk reaction to all conservative critiques to television’s leftism – “hey, don’t blame us, we’re just reacting to the market.”
(Excerpt) Read more at bighollywood.breitbart.com ...
I don't watch TV period except for an ocassional DVD or my own home movies. Going on five years or more now. Life is good without it.
***for over forty years, the television industry has operated from the assumption that young urban viewers are worth more than older rural viewers –****
How true. tht is why rural people were always shown as inbred hicks as opposed to the suave and sophisticated urban viewer.
Back about 1969, CBS put on a Prime Time country and Western show called HEE HAW. It was a hit in Texas and other rural states but bombed in NY and Los Angeles, the only places that mattered to the TV executives.
So it was cancelled. The production of HEE HAW then went independent and was on TV for many years, not affiliated with any of the alphabet networks.
If it wasn’t for college sports, I’d get rid of my Dish Network.
These idiots in TV have ruined TV for me...I rarely watch it and I haven’t rushed out and blown thousands on some stupid “digital” tv either. I might buy a new one when I see them at Krogers for 35 bucks. I might.
Yeah...I remember as a kid, they were all whacked out because they couldn’t figure out why Beverly Hillbillies, Petticoat Junction, et al...was doing great in the ratings. Plus the subject matter wasn’t “posh” enough for them. They forget they were selling ads...but they want to sell culture.
Screw ‘em—let the perverts crash and burn.
bookmark
ping
Well, it’s not just the programs themselves.
When I watch some re-runs or old movies, I find it much less enjoyable seeing Harrison Ford’s or Chevy Chase’s (for example) old act, knowing what a%* bleeping morons they proved themselves to be.
I didn't go to the link to read through but I agree with you. My issue is basically with the filth and "ideals" being presented.
I'm no prude, I like my filth to be FILTHY and the web makes it free (thank you Al Gore) but on TV, when I tune in to a program, I do not want to see p0rn.
and don't want Archie Bunker to teach me life lessons either.
I have high-speed web access, I view and support only what I want.
Same thing with music
I agree with your position...I don’t want my kids or me “pearl harbored” with some surprise and unexpected pervert attack advertising. I can control the programming coming in, but not the unexpected implied homosexual ad or whatever else sexualized ad they try to shove down one’s throat.
The best approach to TV is make it a planter stand. If I’m a prude, so be it.
Don’t watch much TV on my own. Do watch it with my wife.
Drama and sitcoms are pretty much out. They’re so bad I can’t watch them all. I do watch interesting stuff like “American Pickers.” It’s kind of interesting seeing folks finding discarded treasure and making a profit on it...
That TV producers used the ‘youth audience’ as an excuse for more and more tawdry programming as the years went by is hardly a shock. The way I understood it, the 18-49 age group was what advertisers sought. Younger viewers (18-49) were assumed to be impressed with snazzy ads pushing some ‘must-have’ (translation: unnecessary) product. They were starting families and building careers, making them prime targets for companies selling stuff. Older folks (49-64 & beyond) had most of what they needed or wanted, weren’t affected by fads and ‘keeping up with the Joneses’, making them less susceptible to ads and so, less of a ‘market’. Apparently, this was all BS and simply used as a rationale for evermore sleazy programs, as if an excuse was needed. ‘mainstream’ TV is now an embarrassment for the most part but there are some decent choices around, if one is willing to look past the broadcast networks. Not everything offered on TV is riddled with wanton sex, gore or dopey people behaving badly.
Years ago the WSJ had an article with very similar conclusions. They said that the consumers with the most money to spend, (middle age and older) were being totally ignored by advertising. There was a lot of money laying on the table and the ads were insulting and turning off the adults.
They don’t want to sell “culture” they want to desensitize the country to the most immoral things possible.
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