Years ago the WSJ had an article with very similar conclusions. They said that the consumers with the most money to spend, (middle age and older) were being totally ignored by advertising. There was a lot of money laying on the table and the ads were insulting and turning off the adults.
I don’t know. The game show network seems to have alot of ads for hover-round scooters and insurance. And Wilford Brimley is pushing “diabetis” supplies a lot.