[libertarian27]

$1.7 Million

(google it:>)

[Old Teufel Hunden]

1.7 million does not sound like a lot. How many theaters was it playing in? I could not get a ticket this weekend. The only two theaters near me playing it were all sold out the whole weekend.

[Ted Grant]

I hit the opening weekend box office pretty close on Saturday, based on the Friday box office.

http://www.freerepublic.com/focus/news/2705471/posts?page=254#254

That’s a good take. Hopefully it can get more screens.

[LS]

$1.7 isn't good for 300 theaters. Typically, you make your money back on the first weekend, profit everything after that. This was a (they say) $10m film (I'm betting that stated number is wrong, and that it's probably $12m, not even counting "P&A"---prints and advertising, which adds 2x, or at the very least a $20m movie unless they got the deal of a lifetime from the distributors). So conservatively speaking, this movie had to make $20m the FIRST WEEKEND to make money.

Normally, dropoff is at least 50% by the second weekend, and most movies are gone after three. "Passion of the Christ" was absolutely unique because of the way Mel developed the promotion.