Posted on 04/02/2011 4:06:28 AM PDT by Libloather
The New White House Messaging Strategy: Repetition and Precision
Posted by Michael Scherer
Thursday, March 31, 2011 at 11:03
On April 14, 2009, President Obama delivered arguably the most important domestic speech of his first year in office at Georgetown University, laying out his grand vision for repairing the U.S. economy. "We must lay a new foundation for growth and prosperity," he declared, before laying out the "five pillars" of his plan. Chances are you don't remember anything about it, or even the phrase "new foundation." The speech looked like this:
(Video)
On Wednesday, Obama returned to Georgetown for a major address laying out his new vision for energy security. The speech looked like this. Notice a difference?
(Video)
Now the overwhelming majority of Americans neither saw nor read either speech, but tens of millions would have seen passing glances of both on television. In the first speech, they would have seen a President speaking before flags. In the second, they would have seen a president "Winning The Future."
This change is a direct result of a newly retrofitted White House communications operation, with David Plouffe, Obama's 2008 campaign manager, running the show. "A huge value has been placed on precision and repetition of language, in terms of we know what our message is, and we repeat it and repeat it," one senior administration official tells me.
(Excerpt) Read more at swampland.blogs.time.com ...
Is this like the “Five Pillars of Islam”?
A messaging strategy only works if you have a message. Obama’s only messaging strategy so far is coming up with ever more unbelievable explainations for his outrageous actions and failures.
Repetition and precision:
“Just do exactly as your government tells you.”
“Just do exactly as your government tells you.”
“Just do exactly as your government tells you.”
“Just do exactly as your government tells you.”
“Just do exactly as your government tells you.”
“Just do exactly as your government tells you...”
So, in other words, fewer lies, but better constructed and told more often....
Beat me to it.
Someone should remind him that communism didn't work very well for Russia even after they murdered millions to implement it. But maybe he doesn't care.
If you could search posts, you’d be able to find out how long ago I stated that “perception management” was the next big thing.
Political rhetoric and propaganda (is that redundant?) has always been about telling each group what each group wants to hear. Never has it been more possible than now, when the preferences of every IP address in the world are kept in databases like google’s and for sale to anyone.
didn't they leave off honor killing your children, fatwa and jihad?
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