[discostu]

NFL had 9 billion in total revenue last year and the current TV contracts average out to just a touch over 3 billion. So the 3rds are the other way around.

[Alberta's Child]

After doing some further research, I've figured that we're not dealing with the same measure of "thirds." My original post was incorrect because I lumped all of the team revenue into a single denominator when I computed the thirds. I believe the NFL's television contracts represent about a third of a team's total revenue, but is the vast majority of what a team gets in league revenue. A lot of the revenue sources I listed go right to the team. All television and licensing revenue comes through the NFL, while the NFL has some oversight of ticket revenue (under the sharing agreements between home/away teams) as well.