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OWN reboots (Oprah's advertisers in a panic)
NY Post ^ | March 8, 2011 | MICHAEL SHAIN

Posted on 03/08/2011 4:02:54 AM PST by jimbo123

Oprah's new cable network -- which has not been able to get much traction since its blockbuster opening week -- is getting the "reboot."

Network officials have quietly been telling worried advertisers that OWN, Oprah's new channel, will begin reshuffling its lineup in the next weeks and investing millions in advertising to win back faithful viewers.

-snip-

Advertisers like Procter & Gamble agreed to pay the network $100 million for the first three years, unprecedented for a cable channel that was started from scratch, based solely on Oprah's reputation.

(Excerpt) Read more at nypost.com ...


TOPICS: News/Current Events
KEYWORDS: fail; liberalmedia; oprah; orca; schadenfreude
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Suckers!
1 posted on 03/08/2011 4:02:58 AM PST by jimbo123
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To: jimbo123

My guess is that the market for chick-oriented cable networks is saturated. OWN can’t draw enough chicks who currently watch Lifetime, Oxygen, WE or any other number of chick-oriented cable networks.


2 posted on 03/08/2011 4:06:48 AM PST by pnh102 (Regarding liberalism, always attribute to malice what you think can be explained by stupidity. - Me)
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To: jimbo123

If you look at the programing...it’s like the Lifetime channel...with a bit of Doctor Phil mixed in. I just can’t see a high number of viewers ever coming to the network on a regular basis.


3 posted on 03/08/2011 4:07:03 AM PST by pepsionice
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To: pnh102

4 posted on 03/08/2011 4:08:47 AM PST by jimbo123
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To: pnh102

REAL women have better things to do than worship at the altar of Oprah.

SZQ


5 posted on 03/08/2011 4:08:59 AM PST by homegroan (yes, I'm still here...)
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To: jimbo123

Oprah is evil.


6 posted on 03/08/2011 4:11:29 AM PST by EternalVigilance (Facta non verba. Deeds, not words -- the motto of Ronald Reagan's coat of arms)
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To: homegroan
REAL women have better things to do than worship at the altar of Oprah.

Indeed they do. That's why I used the term "chick" instead of "woman."

7 posted on 03/08/2011 4:13:14 AM PST by pnh102 (Regarding liberalism, always attribute to malice what you think can be explained by stupidity. - Me)
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To: jimbo123

It’s just so easy to skip past that one.


8 posted on 03/08/2011 4:13:54 AM PST by Past Your Eyes (I'd get it myself but I don't have any thumbs.)
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To: jimbo123

Her house coat, House “Frau” group watch TV on antenna or the cheaping cable programming. They can’t afford her any more.


9 posted on 03/08/2011 4:14:12 AM PST by bmwcyle (It is Satan's fault)
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To: jimbo123

Time for a bailout. Oprah is too big to fail.


10 posted on 03/08/2011 4:15:00 AM PST by TN4Liberty (My tagline disappeared so this is my new one.)
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To: TN4Liberty

noprah will probably merge her programming with nobama’s reelection BS and try to fly that. Birds of a feather will go down together.


11 posted on 03/08/2011 4:17:16 AM PST by hal ogen (1st amendment or reeducation camp?)
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To: jimbo123

I use my TV to watch sports.

Sometimes I have to watch a movie with my wife but she regrets it because I tell her how much it sucks. I don’t even like watching movies with me and I am me!


12 posted on 03/08/2011 4:17:39 AM PST by Berlin_Freeper
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To: TN4Liberty
Oprah is too big to fail fall.

It might cause a seismic ripple that could trigger the San Andreas to give way and voila! no more Hollywood. Too big a risk.

13 posted on 03/08/2011 4:20:50 AM PST by mc5cents (Government doesn't solve problems, it subsidizes them. -- Ronald Reagan)
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To: jimbo123
I hope that she loses everything and ends up where she began... on the streets... smoking crack and selling booootay!

LLS

14 posted on 03/08/2011 4:21:12 AM PST by LibLieSlayer (WOLVERINES!!!)
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To: jimbo123

Thr network isn’t going to work. The advertisers are almost as stupid as the women who watch Oprah.


15 posted on 03/08/2011 4:21:44 AM PST by khnyny (What exactly is a CDO??)
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To: khnyny

P&G Signs Ad Deal With Winfrey Network

http://online.wsj.com/article/SB10001424052748704133804575197952472441156.html

Procter & Gamble Co. signed an advertising pact valued at more than $100 million with the Oprah Winfrey Network, according to people familiar with the matter, as the television-ad market continues to strengthen.

P&G’s deal with OWN spans three years, following the network’s planned debut next January, the people said. It includes ad time and integrating P&G’s products into some OWN shows, said another person familiar with the deal.

“This is an example of how P&G is always looking for mutually beneficial ways to work with our partners,” said a spokeswoman for the consumer-products company.


16 posted on 03/08/2011 4:25:45 AM PST by jimbo123
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To: jimbo123

Her recommendations are tainted — Authors making up non-fiction books, Obama, etc.


17 posted on 03/08/2011 4:27:16 AM PST by Andy from Chapel Hill
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To: jimbo123

"Your telly network is in the crapper! Good show!"

18 posted on 03/08/2011 4:27:20 AM PST by paulycy (Islamo-Marxism is Evil.)
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To: Berlin_Freeper
I use my TV to watch sports. Sometimes I have to watch a movie with my wife but she regrets it because I tell her how much it sucks. I don’t even like watching movies with me and I am me!

I think you're me

19 posted on 03/08/2011 4:27:56 AM PST by 1raider1
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To: paulycy

20 posted on 03/08/2011 4:28:58 AM PST by jimbo123
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