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[Movie] Attendance Crumbles in 2010
Box Office Mojo ^ | 1/11/2011 | Brandon Gray

Posted on 01/15/2011 5:43:50 AM PST by Dr. Scarpetta

2010 closed as the second highest-grossing year of all time, but it still couldn't shake an air of disappointment. Not only did 2010 end with a whimper, estimated ATTENDANCE was the LOWEST in 15 years.

The box office tally for 2010 was $10.57 billion, or around $30 million shy of 2009. That translated to an estimated attendance of 1.27 billion, which was off eight percent from 2010.

1995 was the last year to have sub-1.3 billion attendance. Since the modern attendance peak in 2002 (1.58 billion), attendance has been trending downward, but 2010 marked the second severe drop-off, following 2005.

Hollywood often failed to offer an appealing slate of movies, and there were fewer movies made available than before. In 2010, 141 movies reached nationwide release (600 locations or more), down from 158 in 2009 and the smallest number since 2001.

The top-grossing movie of 2010 was a holdover from 2009: Avatar, which made $476.9 million of its $760.5 million lifetime total in 2010.

Toy Story 3 was the second-biggest movie in 2010, drawing $415 million. Alice in Wonderland ($334.2 million), Iron Man 2 ($312.4 million) and The Twilight Saga: Eclipse ($300.5 million) rounded out the Top Five.

Animation business was up 16 percent over 2009 to $1.49 billion, while movies presented in the 3D illusion surged to $3.27 billion (an estimated $2.1 billion of which from 3D alone).

All of the major animated titles of 2010 were shown in 3D, and the industry shoved 3D down people's throats in the wake of Avatar's success, adding enough screens to the point in December when several movies had simultaneous nationwide 3D runs.

All those 3D movies contributed to the gross, but they boiled down to more money from fewer people.

(Excerpt) Read more at boxofficemojo.com ...


TOPICS: Culture/Society; News/Current Events
KEYWORDS: cinema; film; movies
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To: Ditter

That’s really too bad about the sound. It has to be special to get me to a theater.


161 posted on 01/15/2011 9:37:44 AM PST by LS ("Castles made of sand, fall in the sea . . . eventually." (Hendrix))
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To: Dr. Scarpetta

I don’t usually go to the movies unless the family wants to go. I wait and buy the video. But I’d love to see Secretariat and Prince Caspian.

I also warmly recommend what I thought was last year’s best movie, The Fantastic Mr. Fox. Great family viewing.


162 posted on 01/15/2011 9:38:21 AM PST by Cicero (Marcus Tullius)
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To: oh8eleven

****I watch TCM as well and the fact that there’s no commercials is a big plus.****

The Independent Film Channel shows lots of good letter box movies. Unfortunatly they recently went commercial and the movies are now cut up by commercials, lots of commercials!

I still remember when AMC showed commercial free letterbox movies, then they went commercial.


163 posted on 01/15/2011 9:40:43 AM PST by Ruy Dias de Bivar (I visited GEN TOMMY FRANKS Military Museum in HOBART, OKLAHOMA! Well worth it!)
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To: Dr. Scarpetta

Wow. What a magical place.


164 posted on 01/15/2011 9:42:30 AM PST by Vision ("Did I not say to you that if you would believe, you would see the glory of God?" John 11:40)
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To: Dr. Scarpetta

You and I run in the same circles it seems. I haven’t been to the Roxy in years. Thanks for the info.


165 posted on 01/15/2011 9:45:54 AM PST by stevio (God, guns, guts.)
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To: Yossarian
If you know your comic book history, Batman always was a dark, dark character... ...he lost his parents to a murderer after all! I loved "The Dark Night"!

I liked Dark Knight, but to me Batman Begins was tremendous. It captured the essence of the character brilliantly and the cinematography was great!
166 posted on 01/15/2011 9:49:58 AM PST by LostInBayport (When there are more people riding in the cart than there are pulling it, the cart stops moving...)
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To: Dr. Scarpetta

I haven’t seen True Grit, but sure hear it’s great. Wasn’t enough to get me to the theaters though. Will rent the blu-ray or flat out buy it when released.

Inception and Social Network were truly great this year. So was Shutter Island.

2010 wasn’t very strong though for movies. The last few really haven’t been, which is a shame. I’m a huge movie nut.


167 posted on 01/15/2011 9:51:46 AM PST by Tolsti2
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To: Ruy Dias de Bivar
I still remember when AMC showed commercial free letterbox movies
LOL ... me too ... we ARE old.
Watched "The Day The Earth Stood Still" on AMC last night. Great flick even after 60 years.
168 posted on 01/15/2011 9:52:33 AM PST by oh8eleven (RVN '67-'68)
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To: Dr. Scarpetta

Garbage in = Garbage out


169 posted on 01/15/2011 9:58:57 AM PST by catfish1957 (Hey algore...You'll have to pry the steering wheel of my 317 HP V8 truck from my cold dead hands)
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To: Marie

I had Netflix for two years and for the most part, I favored concert videos. I’m gonna stay away for another year or so and see how it looks then. Maybe I’ll try the online Blockbuster thing...It’s nice to have the setup at home and I like to have my recliner front and center.


170 posted on 01/15/2011 10:07:25 AM PST by equaviator ("There's a (datum) plane on the horizon coming in...see it?")
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To: Dr. Scarpetta

No but it looks pretty good. Reminds me of those Merchant-Ivory movies from the ‘80s.


171 posted on 01/15/2011 10:15:09 AM PST by rabidralph
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To: Dr. Scarpetta
I guess it went away with bandwith problems.

It was "Avatar."

172 posted on 01/15/2011 10:46:01 AM PST by SkyPilot
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To: Exit148

Helena Bonham Carter. I thought she would be grossly miscast as the Duke of Kent’s wife Elizabeth. But in fact she turned in a strong performance, alternately supportive of and sympathetic to her troubled husband. And she even looks a bit like a young Lady Elizabeth Bowes-Lyon.


173 posted on 01/15/2011 10:58:07 AM PST by IronJack (=)
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To: bcsco; Dr. Ursus

“Open Range has the best western gun battle.
Absolutely. It’s the centerpiece of the movie.

True Grit (1969) was before Robert Duvall became a ‘leading man’. Much of what he’d done before that was TV. He made a name for himself as the consigliare in The Godfather (1972), and that’s when his career began to bloom.”

I agree with what you both are saying but for Open Range, do you think the K.Costner character would’ve been better if he portrayed his character more like a ranch hand who’d never experienced a gunfight and rose to the challenge rather than an ex-gunfighter? That’s who Costner plays most realistically. Think “Field of Dreams.” Anyway, just my thoughts.


174 posted on 01/15/2011 11:02:51 AM PST by b359 (The goat is old and gnarly....)
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To: Blueflag

In the commercials I have seen the Green Hornet is portrayed as a clown and the actor usually plays clown characters.

Is this the case in the actual movie?


175 posted on 01/15/2011 11:20:57 AM PST by Eaker (In the middle of difficulty lies opportunity. Albert Einstein)
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To: Dr. Scarpetta

I’m not one to watch movies over and over — even if they are good ones. BUT — if there is one comedy that got to me, it was “Dirty Rotten Scoundrels” — Steve Martin/Michael Caine. I never tire of that great film and always see something new in it. Not slapstick, but a really, really, funny, smart film.


176 posted on 01/15/2011 11:29:19 AM PST by Exit148 (Founder and active member of The Loose Change Club. An easy way to save for Freepathons!)
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To: Eaker

According to my son (19) who saw the movie, the Green Hornet is a doofus (white male) and the Oriental side kick (Cato isn’t it?) is the real brains and skills of the operation.


177 posted on 01/15/2011 11:34:09 AM PST by Blueflag (Res ipsa loquitur)
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To: E. Pluribus Unum
My bet is that if they cut the ticket price in half, attendance would more than double.

You are probably correct but it would take time as many of us don't even think of "going to a movie" anymore when considering an outing.

178 posted on 01/15/2011 12:08:01 PM PST by Eaker (In the middle of difficulty lies opportunity. Albert Einstein)
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To: Dr. Scarpetta
We actually went to the movie theater quite a bit more often last year than usual. Maybe ten times, maybe more. Most years we might go twice, or thrice.

We were entertained sufficiently -- though "True Grit" was quite good (I have not seen the original) thanks to the girl.

We usually go just before the movie leaves the theaters; I've only once encountered the rude audience (noisy baby).

179 posted on 01/15/2011 12:08:27 PM PST by sionnsar (IranAzadi|5yst3m 0wn3d-it's N0t Y0ur5:SONY|Why are TSA exempt from their own searches?)
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To: Dr. Ursus

Never saw the movie. M.A.S.H. wasn’t something I wanted to see. Nor the TV show. My recollection of him stems from The Godfather, True Grit, and the Clint Eastwood film, Joe Kidd. he was the villain in that as well.


180 posted on 01/15/2011 1:05:58 PM PST by bcsco
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