Procter & Gamble moves from soap operas to tweets (Dinosaur Media DeathWatch™)

Procter & Gamble Co., whose sponsorship and production of daytime TV dramas helped coin the term "soap operas," has pulled the plug after 77 years. Instead, the maker of Tide detergent, Ivory soap and Olay skincare is following customers online with a big push on YouTube, Twitter and Facebook.

"The digital media has pretty much exploded," marketing chief Marc Pritchard said in an interview. "It's become integrated with how we operate, it's become part of the way we do marketing."

The last P&G-produced soap opera, "As The World Turns," went off the air in September. The show was the leading daytime soap for decades, but had lost two-thirds of its audience at the end.

Over the years, P&G produced 20 soap operas for radio and TV. But ratings for daytime dramas have been sinking for years, as women, their target audience, increasingly moved into the workplace, switched to talk and reality shows, and spent more time using online media and social networking sites.

P&G, the world's biggest advertiser, still buys individual commercials on daytime dramas. But the dollar amount has shrunk. P&G won't say by how much.

Dori Molitor, whose WomanWise LLC agency specializes in marketing brands to women, says big companies are realizing that social media is an efficient way to connect with customers.

"Social media has become mass media, and for women especially," she said. "I think for all marketers, these one-way, 30-second (TV) spots are very expensive, and are less effective for the way that women make decisions."

Marketing experts say the biggest companies were slow to adapt to the rapid rise of social networks, but beverage rivals Coca-Cola Co. and Pepsico Inc., and P&G and Unilever PLC and Johnson & Johnson are among those quickly making up for lost time.

“The show was the leading daytime soap for decades, but had lost two-thirds of its audience at the end.”

ALL TV is garbage and pro-Obama. These soaps became soft core porn for geriatrics. When ObamaCare kicks in - the rest of the soaps audiences will be dead.

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Tribune Lawsuit Deadline Passes as Creditor Reorganization Vote Approaches

http://www.bizjournals.com/sanjose/news/2010/12/09/youtube-ends-time-limits.html
YouTube ends time limits

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Oprah: Will the Queen of Talk Be Cable’s Last Word?

http://www.adweek.com/aw/content_display/news/digital/e3i1f4f9f8a25eab371b497776a4d79be7e
Are iPad Apps Killing Newspapers? Survey Says…
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http://www.buzzmachine.com/2010/12/10/a-classic-of-curmudgeonliness/
A classic of curmudgeonliness

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Video Watching On Mobile Climbs

http://ajr.org/Article.asp?id=4994
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http://ajr.org/Article.asp?id=4985
Retreating from the World

http://newspaperdeathwatch.com/denial-amid-disruption/
Denial Amid Disruption

What is shocking in my TiVo DVR usage is how I effectively do NOT record any scripted dramas or comedies on TV nowadays. Indeed, the ONLY reason why NBC's 30 Rock is still on the air is the fact that two places--the borough of Manhattan in New York City and the western half of Los Angeles--love this show.

I've looked at what I currently record and it's mostly sports-related talk shows (ESPN's First Take, SportsNation, Around the Horn, and Pardon the Interruption) and a few documentary series (MythBusters and sometimes new episodes of Modern Marvels).

Small wonder why advertisers are now clamoring to get onto Google's AdMob and Apple's iAd mobile device advertising systems.

The only thing i usually ever DVR is old Star Trek episodes lol.
I do have 6 Walking Deads on there that i gotta watch soon.

I’m able to watch Netflix on-demand on my tv through my PS3 and just discovered recently that they have TONS of great documentaries on there.
When i rarely do watch tv nowadays thats pretty much what i watch.
It’s just the two of us here so I’m ditching cable tv real soon.....

I Will sit and watch Hells kitchen once a week with the missus though.
What a pathetic crew Chef Ramsey has on his show this season, sheesh.

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