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Owner of closed South End food market blames customers (and writes them a letter)
Boston Herald ^ | November 12, 2010 | Jessica Van Sack

Posted on 11/12/2010 9:16:07 AM PST by tlb

The manager of Don Otto’s - a recently shuttered food market in the South End - is blaming neighborhood patrons for its untimely demise, cooking up an angry message to fair-weather fans of the Tremont Street eatery.

“Don Otto’s Market wants to say we had few customers that understood customer loyalty and its importance to our business,” a message on its Web site reads, later adding: “If you came in only for baguettes, the occasional piece of cheese, the occasional dinner . . . you can not tell yourself you were a supporter of our market.”

The scalding remonstrance was written by Erin McLaughlin, 28, who ran the shop and is engaged to the owner, Michael Otto, 31.

Among their customers were U.S. Rep. Barney Frank and Mayor Thomas M. Menino, who has stopped by for their locally made lasagna. But in this economy, $28-per-pound steak and $8 cartons of eggs was not a recipe for success.

“In some parts of the world people are accustomed to spending a higher percentage of their income on food, but in America we suffer from sticker shock because of Wal-Mart and other discount vendors,” reads Don Otto’s online farewell. “The reality is we pay for what we eat. Some are informed enough to know what that statement means. For those that don’t, I am not going to elaborate.”

“In my opinion, it’s that people just didn’t have the money,” said Don Otto, 72, whose son named the store for him.

Also disagreeing with McLaughlin’s reasoning was the artisan cheese-buyer at nearby Formaggio on Shawmut Avenue, which makes a fine profit on selling pricey gourmet offerings to a rarified clientele.

“I think it comes down to quality and trust,” said Formaggio’s David Robinson. “That’s where Don Otto’s seems to have missed out.”

(Excerpt) Read more at bostonherald.com ...


TOPICS: Business/Economy; Culture/Society; Extended News; US: Massachusetts
KEYWORDS: boston; customers; gourmet; market
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To: tlb

So another business fails because it won’t sell products people wants at a price people will pay? What do these people think they are running, a car company?


41 posted on 11/12/2010 9:46:26 AM PST by pnh102 (Regarding liberalism, always attribute to malice what you think can be explained by stupidity. - Me)
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To: tlb

This from the People’s Republic of Massachusetts. Sorry, lady, you fail the “so what” test. Or maybe you think that the recession is over and the “intelligensia” of Massachusetts can easily afford your overpriced food.


42 posted on 11/12/2010 9:47:26 AM PST by ssaftler ("Politically Correct" is neither!)
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To: WhyisaTexasgirlinPA

Now that they’re out of business, I wonder what SHE will be paying for a dozen eggs.


43 posted on 11/12/2010 9:49:18 AM PST by mmichaels1970
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To: tlb

Golly. NOW where’s Barney Frank gonna get his exotic sausages?


44 posted on 11/12/2010 9:49:33 AM PST by reagan_fanatic (Now taking suggestions for a new screen name.)
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To: reagan_fanatic

DON’T even go there!


45 posted on 11/12/2010 9:52:10 AM PST by Rebelbase (Palin/Christie 2012)
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To: tlb

Looks like they didn’t last the year
http://www.boston.com/lifestyle/food/articles/2010/05/19/a_change_of_hands_and_mostly_local_food_at_new_don_ottos_market/
Article from back in May about Otto buying the market


46 posted on 11/12/2010 9:55:31 AM PST by libertarian27 (Ingsoc: Department of Life, Department of Liberty, Department of Happiness)
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To: Uncle Ike
(”... in America we suffer from sticker shock because of Wal-Mart and other discount vendors,”

We should be more like Europe, where everyone is forced to pay high prices in order to "support" producers and retailers.

To be honest, I'd have had a happier day not knowing this woman existed.

47 posted on 11/12/2010 9:58:17 AM PST by Tax-chick (Don't forget to show your work!)
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To: libertarian27

Hey - I just had a thought....

Now, Otto can get the neighborhood declared a ‘Food Desert’ and Michelle will give him oodles and oodles of cash to stay in business....


48 posted on 11/12/2010 9:58:54 AM PST by Uncle Ike (Rope is cheap, and there are lots of trees...)
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To: PGR88

I understand you perfectly. The absolute rightness of a system of prices is that the price records the value of goods to different parties. Ms. Out-of-Business’s beef was worth $28 a pound to her, but it wasn’t worth that to a potential customer. (Can’t get me to pay more than $4/lb. I’ll eat beans instead.)

Marginal utility, substitutions, fungibility ...I love all that microeconomic stuff!


49 posted on 11/12/2010 10:02:09 AM PST by Tax-chick (Don't forget to show your work!)
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To: WhyisaTexasgirlinPA
From the link you provided!

And customers’ shopping habits rely on how much things cost in relation to value as they perceive it, a lesson Otto learned the hard way. There is nothing wrong with trying a business model and failing; that’s how innovation works. But it’s beyond arrogant to blame customers for not paying exorbitant amounts of money for items they didn’t perceive as valuable just to support a failing business model.

50 posted on 11/12/2010 10:07:08 AM PST by Red_Devil 232 (VietVet - USMC All Ready On The Right? All Ready On The Left? All Ready On The Firing Line!)
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To: WhyisaTexasgirlinPA
From the comments:

Maybe they should have offered Happy Meals? Those seem to be popular, and Boston is about as far as you can get from San Francisco… at least, geographically.

51 posted on 11/12/2010 10:07:52 AM PST by T Minus Four (Duh. We were talking about in the old days or not-so-distant old days)
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To: Peter from Rutland

But are your chickens offered opportunities to better themselves, recreation, occaisional field trips...?


52 posted on 11/12/2010 10:08:43 AM PST by rahbert
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To: WhyisaTexasgirlinPA
Did you read the comments? This one gets my vote for 'Comment of the Year':

---------------------

those in political office who pass laws barring restaurants from using saturated fats in their cooking, who ban Happy Meals

Maybe if McDonalds would have called them “Gay Meals” San Fransisco would have had no problem with them.

53 posted on 11/12/2010 10:09:13 AM PST by Hoodat ( .For the weapons of our warfare are mighty in God for pulling down strongholds.d)
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To: libertarian27
Article from back in May about Otto buying the market

That article is hilarious. An example from the article:

Eggs, from free-range chickens, are $8.50 a dozen. When asked whether people will balk at the cost, Otto shrugs and explains these chickens’ laying routine. “Their lay cycles rely on the sun, not on artificial lamps that distort production,’’ he says.

54 posted on 11/12/2010 10:09:31 AM PST by Wissa (Gone Galt)
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To: Wissa
Eggs, from free-range chickens, are $8.50 a dozen.

"All I know is, when that egg comes to me, it better have an act." - Bill Cosby

55 posted on 11/12/2010 10:11:50 AM PST by dfwgator (Texas Rangers -Thanks for a great season.)
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To: Cicero

They were open for 9 months.


56 posted on 11/12/2010 10:11:59 AM PST by outpostinmass2
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To: Wissa; libertarian27
The beginning of the very first sentence sums it up:

-------------------------

With no cooking or retail food experience . . .

-------------------------

No experience, eh? Reminds me of a certain 2008 Presidential candidate. I wonder how his 'restaurant' is doing?

57 posted on 11/12/2010 10:14:27 AM PST by Hoodat ( .For the weapons of our warfare are mighty in God for pulling down strongholds.d)
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To: Peter from Rutland

“And for $28/pound it better be Kobe beef.”

####

Isn’t Kobe more like $100/lb?

Well, I never had it, but shucks is ANY beef worth that?

I’ll put a lump of that overrated, pampered Kobe stuff up against a strip sirloin from my favorite local St. Louis steak house any day.


58 posted on 11/12/2010 10:15:00 AM PST by EyeGuy (RaceMarxist Obama: The Politics of Vengeance)
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To: Peter from Rutland

“And for $28/pound it better be Kobe beef.”

####

Isn’t Kobe more like $100/lb?

Well, I never had it, but shucks is ANY beef worth that?

I’ll put a lump of that overrated, pampered Kobe stuff up against a strip sirloin from my favorite local St. Louis steak house any day.


59 posted on 11/12/2010 10:15:16 AM PST by EyeGuy (RaceMarxist Obama: The Politics of Vengeance)
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To: Cicero
A total of 6 months! Just enough time to test their elitist business model and find out it did not work!
60 posted on 11/12/2010 10:15:41 AM PST by Red_Devil 232 (VietVet - USMC All Ready On The Right? All Ready On The Left? All Ready On The Firing Line!)
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