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To: Oldeconomybuyer

Can anyone explain what the “P2+” and the “25-54” in this article mean? Thanks in advance...


14 posted on 11/06/2010 7:14:51 AM PDT by NRG1973
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To: NRG1973

“25-54” refers to that age group.

“P2+” is all viewers regardless of age...two and older.


20 posted on 11/06/2010 8:26:51 AM PDT by norge (The amiable dunce is back, wearing a skirt and high heels.)
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To: NRG1973

“25-54” refers to that age group.

“P2+” is all viewers regardless of age...two and older.


21 posted on 11/06/2010 8:27:03 AM PDT by norge (The amiable dunce is back, wearing a skirt and high heels.)
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To: NRG1973

P2 = viewers older than 2
25-54 = viewers in that age group (advertisers target demo)


24 posted on 11/06/2010 2:25:28 PM PDT by Oldeconomybuyer (The problem with socialism is that you eventually run out of other people's money.)
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