Fox News Dominates Cable News Election Night Coverage

TV By The Numbers ^ | November 3, 2010 | By Robert Seidman

[Oldeconomybuyer]

Unsurprisingly FNC easily won in primetime as well as the 5p-7pm period.  CNN pulled ahead of MSNBC but not nearly by the margins separating FNC and CNN.

8-11p ET		MSNBC	CNN	FNC
P2+		1,945,000	2,423,000	6,957,000
25-54		669,000	1,030,000	2,431,000
5p-7p		MSNBC	CNN	FNC
P2+		869,000	945,000	3,092,000
25-54		256,000	283,000	750,000

 

Fox News average viewership (6.935 million) topped all the broadcast networks (ABC, CBS, NBC) coverage of the 2010 midterm elections head to head in the 10pm (Eastern) hour.

In the news advertiser target adults 25-54 demographic, NBC lead the 10pm hour, followed by Fox, ABC and CBS.

				P2+	P25-54
Net	Program	Start	End	AA(000)	AA(000)
FOXNC	AMERICAS ELECTION HQ	10:00 PM	11:00 PM	6,935	2,607
NBC	DECISION 10 PRIME	10:00 PM	10:54 PM	6,268	2,789
CBS	CAMPAIGN 2010: ELECTION	10:00 PM	11:00 PM	5,862	2,188
ABC	ABC NEWS:VOTE 2010	10:00 PM	10:55 PM	5,525	2,251

[norge]

“25-54” refers to that age group.

“P2+” is all viewers regardless of age...two and older.

[NRG1973]

“25-54” refers to that age group.

“P2+” is all viewers regardless of age...two and older.

Thanks for the reply, Norge. Thats exactly the info I wanted to know.

[Wuli]

The “Fox” numbers may be great for Fox, and Fox alone, but that is a much bigger truth than what it means altogether for Conservatives against a still dominate Liberal media.

P2+ 8-11pm
FNC (Fox Cable) 6,957mil
Fox broadcast network (10-11pm) 6,935mil
Total = 13,892mil

P2+ 8-11pm
CNN P2+ 2,423mil
MSNBC P2+ 1,945mil,
NBC P2+ (10-11pm) 6,268mil
CBS P2+ (10-11pm) 5,862mil
ABC P2+ (10-11pm) 5,525mil
Liberal Total 23,023mil

Total Audience = 36,915mil, Fox % = 38.57% of total audience

[Oldeconomybuyer]

P2 = viewers older than 2
25-54 = viewers in that age group (advertisers target demo)