Posted on 09/10/2010 11:39:10 AM PDT by Rockitz
After well over 20 years as a proud non-subscriber to the LA Times (I did buy the edition with Clinton's Impeachment story back in 1998 at the news stand), I have subscribed to the Sunday Edition for $0.19 per week for a year. This Sunday paper is regularly $2.50 at the newstand. I told the lady who called that I thought there was no way they could make any money on this and I thought this would make them go out of business sooner so I couldn't refuse the offer. Please seek this offer out and maybe we can sink these bastards sooner rather than later. She said that one person she called was in London and they would have made him the same offer if he had accepted.
I long for the sun of objectivity and don’t like seeing Pluto in the Times.
Not too long ago they were advertising a 1-yr., 7-day-a-week subscription for %75.00.
That’s .21 cents a day...
I never understood why they charge for a newspaper when they have so much advertising.
I've got a charcoal chimney and oftentimes after recycling, I don't have anything to use for tinder.
If it'll help sink the slimes faster, I'll go look for it.
If I can find a link, I'll come back and post it.
Interesting. But don’t they get higher ad rates with larger paid subscription totals? There is probably a profit point here. Should be pretty high number. Smacks of deperation. I like it.
They’ll make it up in advertising revenue. That’s where the dead tree media have traditionally made their money. Not from subscriptions.
You just increased their circulation (albeit by ONE) which in turn makes their advertising medium more attractive to advertisers.
They win.
APf
“I thought there was no way they could make any money on this”
Don’t worry. They’ll compensate the losses with volume :)
deperation = desperation
They probably have a guarantee of some Obamabucks so you will end up paying for their paper one way or another.
The LA Slimes, like most papers, does not make its money off of subscriptions or by selling papers. It makes it off of advertising. Every subscriber increases their advertising revenue potential.
Don’t subscribe.
***You just increased their circulation (albeit by ONE) which in turn makes their advertising medium more attractive to advertisers.***
Quick draw;)
So if you want to put the LA Times out of business don't subscribe regardless of the price.
Yep, and each to his own, but I will not subscribe. They will not use me to boost their subscription numbers and turn around and increase their ad revenue.
I will not hand bullets over to those who are desperately trying to shoot me!
I would cancel after the first week. That way you have tied up lots of people starting and stopping the subscription.
What they’re trying to do, is boost circulation. With elevated circulation comes increased fees for advertising.
Don’t forget, these papers actually give away copies to hospitals, hotels, and other venues so they can say their circulation is larger than it actually is.
You’ll never catch a Los Angeles Times issue in my home.
Besides, have you even seen one of them lately. It’s looks like a comic book or something. They have reduced the paper size until it’s laughable to think of it as a large metropolitan paper.
Twenty years ago, it was perhaps on of the best formatted papers in the nation. Today it looks like an April fools joke.
It’s content always did.
“I never understood why they charge for a newspaper when they have so much advertising.”
The problem now is that the local newspaper’s have lost their local advertising monopoly and most of the revenues that went along with that monopoly. Basically, craigslist, ebay, and Google Ad Words destroyed those monopolies and took all their ad revenue. Newspapers thinking their web sites will save them are smoking crack, since any revenues that they might receive from web ads are one million times less per ad than the same ad printed in the paper, not to mention craigslist and ebay have already established national monopolies for their services. That is, no one goes to newspaper sites to find services or goods for sale, so neither will those who have goods and services for sale. In technical economic terms, newspapers are SOL. And quite frankly it couldn’t have happened to a better bunch!
Here’s the Home Delivery subscription number.
(800) 252-9141 or (800) 88-TIMES.
Be sure and ask for the $0.19/week for a year offer. Accept no other offers.
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