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5 theories why Obama is going on 'The View'
The Week ^ | July 27, 2010

Posted on 07/27/2010 7:50:05 PM PDT by 2ndDivisionVet

President Obama is making history by participating in a daytime talk show. But why "The View"? And why now?

Though no sitting president has ever appeared on a daytime talk show, when Barack Obama tapes "The View" on Wednesday, it will actually be his second visit with Barbara Walters & Co. The last time "The View" ladies welcomed him, during his 2008 presidential campaign, their questions weren't entirely soft-ball. So why is Obama returning now? And is it a good idea? Here are five takes: (Watch Whoopi Goldberg's announcement)

1. The president is doing PR repair after the Shirley Sherrod debacle Obama's decision to do "The View," says David Zurawik in The Baltimore Sun, is a "direct response" to the criticism over "his administration's harsh and abrupt firing of USDA worker [Sherrod]." His mea culpas will be aimed at the "many female viewers of 'The View' who might have been particularly offended" by the firing, and it fits the prototypical Obama pattern: "When the going gets tough, the president goes on TV."

2. It's an inevitable step — why did it take so long? Almost 20 years after populist genius Bill Clinton's seminal saxophone moment on The Arsenio Hall Show, says Jason Cochran in WalletPop, Obama's stop by "The View" shows that our politicians are finally seeing "value in communicating with us where we actually live, in between the ads for groceries and diapers." The real question is: Why haven't other presidents tapped this demographic?

3. Obama knows "The View" audience will give him a no-brainer boost Obama would reach a bigger audience on the "Late Show with David Letterman," says Jessica Grose in Slate's XX Factor, but given his "pretty dismal" approval ratings, "Obama is looking for an easy boost, and he knows he'll get it from Barbara and Co." He's likely noted how "gentle" they were with Vice President Joe Biden in April.

4. Older women vote The specific demographic goldmine here is the show's "huge audience of middle-aged, working class women," says Amy Chozick in The Wall Street Journal. These women (median age: 59) "rarely watch the Sunday news shows," but they "vote in midterm elections in much larger numbers than their male counterparts."

5. It's the economy, stupid It's important to remember that "The View" audience isn't just female, says Dan Amira in New York Magazine. With the midterm elections fast approaching, and the economy "still struggling," Obama could really "use some face time" with both "penny-pinching suburban housewives and channel-flipping unemployed people" of both sexes.


TOPICS: Business/Economy; Culture/Society; Extended News; Politics/Elections
KEYWORDS: bho44; economy; fail; narcissism; obama; shirleysherrod; television; unemployment
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To: eggman
Agreed.

"NO-BRAINER BOOST" ALERT

41 posted on 07/27/2010 8:19:25 PM PDT by historyrepeatz
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To: 2ndDivisionVet

It’s a warm up to another OPRAH visit....


42 posted on 07/27/2010 8:20:54 PM PDT by goodnesswins (DEMOCRATS LOSE.....America WINS!)
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To: 2ndDivisionVet

It’s singing to the choir time. Trying to remind one of the democrats prime demographic that elections are coming up in Nov and not to stay home no matter how much buyers remorse they currently have.
It will be filled with moronic questions designed specifically to make him look good. Barbara Walters softballs at their finest.
There will also be that carefully scripted moment of humble = “Maybe a few mistakes have been made along the way (but mostly the fault of others, not me, I’m the messiah), but keep voting dem because we are going to fix everything”.
Cue the applause signs behind the camera and Joy Behar having an out of body orgasm.


43 posted on 07/27/2010 8:21:02 PM PDT by Proud_USA_Republican ("The problem with socialism is that you eventually run out of other people's money.")
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To: 2ndDivisionVet

6. Needs a sympathetic audience to announce that he is going into rehab for cocaine addiction.


44 posted on 07/27/2010 8:22:06 PM PDT by garjog
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To: Psalm 144
"I notice the supporters largely communicate in pidjin."

Well, they are members of a Cargo Cult.

45 posted on 07/27/2010 8:22:10 PM PDT by 2ndDivisionVet (Soapbox & Ballot Box or Ammo Box.)
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To: 2ndDivisionVet
This guy is so shallow and predictable that it's funny and sad at the same time.

If I were on the View, I would tear into him because I would know why he's there, what his agenda is, and that he's “using me” as a soft target for a PR campaign targeting women. I would ask him direct questions on hard topics and not let him slip out from underneath them. But this is what will happen. They will ask him fluff, things like what he likes to eat, or what his most enchanting moment was. They will tell him how much they love him, how great he is, and everyone will smile. It will be a nice long waste of time filled with fluffy moments of feel good niceties thrown back and fourth and all the women at home will again be on board with Obama because he's so slim, handsome, clean, articulate, with big white teeth, wears a pretty suit, and looks so dignified and cool, even walking with a swagger.

This is what got him elected, this is what he will do to save himself: http://www.megavideo.com/?v=PXQRQQ9F

From day one all form, no function.

46 posted on 07/27/2010 8:23:26 PM PDT by Red6 (IMHO)
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To: Reddy

Hi Ladies.. Let's Chat and get all emotional!

47 posted on 07/27/2010 8:24:05 PM PDT by historyrepeatz
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To: Pavegunner72

i bet he’s scared to go on Jerry Springer , tho, somebody would be takin’ him out in a heartbeart
lol


48 posted on 07/27/2010 8:24:59 PM PDT by MissDairyGoodnessVT (Free Nobel Peace Prize with oil change =^..^=)
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To: goodnesswins

Aren’t Oprahs ratings crashing?


49 posted on 07/27/2010 8:25:34 PM PDT by himno hero
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To: Pavegunner72

i bet he’s scared to go on Jerry Springer , tho, somebody would be takin’ him out in a heartbeart
lol


50 posted on 07/27/2010 8:26:05 PM PDT by MissDairyGoodnessVT (Free Nobel Peace Prize with oil change =^..^=)
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To: himno hero

What are the VIEW’S ratings? (I wouldn’t know...never watched it....)


51 posted on 07/27/2010 8:26:52 PM PDT by goodnesswins (DEMOCRATS LOSE.....America WINS!)
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To: Reddy
What on Earth are you talking about? /sarcasm

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52 posted on 07/27/2010 8:26:56 PM PDT by historyrepeatz
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To: wideminded
"If we eliminate females and gay males, how much of the audience is left?"

With Obama there.. NONE.

53 posted on 07/27/2010 8:28:59 PM PDT by historyrepeatz
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To: Pavegunner72

He should go on Maury so we find out who his real father is...

+++++++++++++++

I’m crying laughing. That’s funny.


54 posted on 07/27/2010 8:29:43 PM PDT by o-n-money
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To: Dr. Sivana

... and scouts don’t vote


55 posted on 07/27/2010 8:30:33 PM PDT by Optimist (I think I'm beginning to see a pattern here.)
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To: hinckley buzzard

This thread is full of choice put downs and Obama has earned them. Just another gay effin’ Harvard lawyer like Elena Kagan


56 posted on 07/27/2010 8:30:42 PM PDT by dennisw (Sarah Mclachlan in 2012)
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To: historyrepeatz


57 posted on 07/27/2010 8:31:07 PM PDT by historyrepeatz
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To: goodnesswins

Dunno, but they will probably go down like anyone else he visits and supports!


58 posted on 07/27/2010 8:31:22 PM PDT by himno hero
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To: Dr. Sivana

SEVEN: MTV’s JACK ASS turned him down.


59 posted on 07/27/2010 8:33:39 PM PDT by UCANSEE2 (The Last Boy Scout)
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To: historyrepeatz

The karate one, fifth one down, is 0bama at his limp wristed best plus his facial expression is priceless


60 posted on 07/27/2010 8:34:41 PM PDT by dennisw (Sarah Mclachlan in 2012)
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