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Oprah Winfrey Deal With Procter & Gamble May Rock Old Advertising Model
ABC News ^ | April 29, 2010 | LARRY D. WOODARD

Posted on 04/29/2010 2:53:54 PM PDT by STONEWALLS

The Oprah Winfrey Network, the 50/50 joint venture between Oprah Winfrey's Harpo Inc. and Discovery Communications, announced last week it had secured a significant commitment from Procter & Gamble, the world's largest advertiser.

P&G, the manufacturer of dozens of household name brands like Tide, Crest, Tampax and Pampers, committed to a deal reportedly worth more than $100 billion over three years. The agreement, which includes the purchase of time and integration into programming, is unprecedented in that Winfrey's network (OWN for short) will not be on the air until January 2011, does not yet have a full programming lineup and has no audience and therefore no basis for ratings, reach or demographics.

(Excerpt) Read more at abcnews.go.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events
KEYWORDS: oprah; pg; television
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...this is nuts...$100 billion over 3 years for this daytime TV con artist/liar who presumes to tell women how to run their lives...if I were a P&G stockholder I'd be at the next annual meeting demanding to see some proof of return-on-investment.
1 posted on 04/29/2010 2:53:54 PM PDT by STONEWALLS
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To: STONEWALLS

P&G bankruptcy by 2014


2 posted on 04/29/2010 2:55:22 PM PDT by GeronL (http://libertyfic.proboards.com << Get your science fiction and fiction test marketed)
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To: STONEWALLS

Prices of P&G things are GOING UP!!


3 posted on 04/29/2010 2:55:45 PM PDT by Ann Archy (Abortion,,,,,,the Human Sacrifice to the god of Convenience.)
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To: STONEWALLS

Billion or Million??


4 posted on 04/29/2010 2:56:22 PM PDT by mainsail that
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To: STONEWALLS

Hasn’t she made enough money all ready???


5 posted on 04/29/2010 2:57:00 PM PDT by Gadsden1st
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To: STONEWALLS

Their revenue is 80 billion a year, NO WAY they can spend 33 Billion a year in advertising, and especially not all in one (unproven) channel


6 posted on 04/29/2010 2:58:01 PM PDT by mainsail that
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To: STONEWALLS

I just stopped buying all Procter and Gamble products.

I’ll buy from German owned Aldi’s before I buy their products.


7 posted on 04/29/2010 2:59:25 PM PDT by Freddd (CNN is down to Three Hundred Thousand viewers. But they worked for it.)
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To: STONEWALLS

Oprah, your president said that at some point you’ve probably made enough money. I think you went over that limit about 10 years ago honey.


8 posted on 04/29/2010 3:00:40 PM PDT by DManA
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To: STONEWALLS

The linked story says 100 million, not billion.


9 posted on 04/29/2010 3:02:32 PM PDT by FatherofFive (0bama is dangerous and must be stopped.)
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To: Ann Archy

“Prices of P&G things are GOING UP!!”

....exactly!...I don’t know what P&G’s profit margins are.... but suffice to say, they’re gonna have to sell a hell of a lot of product to net/net the $33 billion/year they’re gonna give this blowhard lesbian.


10 posted on 04/29/2010 3:03:11 PM PDT by STONEWALLS
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To: STONEWALLS

I’ve avoided P & G stuff for years....


11 posted on 04/29/2010 3:06:00 PM PDT by goodnesswins (The PLANTATION Party is at it again (the DEMS) ....trying to make slaves of everyone)
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To: FatherofFive

then they just changed it...I just ran a cut & paste and the paragraph came up like this:
“P&G, the manufacturer of dozens of household name brands like Tide, Crest, Tampax and Pampers, committed to a deal reportedly worth more than $100 billion over three years. The agreement, which includes the purchase of time and integration into programming, is unprecedented in that Winfrey’s network (OWN for short) will not be on the air until January 2011, does not yet have a full programming lineup and has no audience and therefore no basis for ratings, reach or demographics.


12 posted on 04/29/2010 3:09:54 PM PDT by STONEWALLS
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To: STONEWALLS

Oprah, did you hear the latest?
your Lord and Master obowmao states that an invidual at a certain point should only make just so much money have you heard this Oprah? wachewgonnadoo Oprah?


13 posted on 04/29/2010 3:14:39 PM PDT by MissDairyGoodnessVT (Free Nobel Peace Prize with oil change =^..^=)
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To: STONEWALLS

14 posted on 04/29/2010 3:14:54 PM PDT by ClearCase_guy
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To: STONEWALLS

“The agreement, which includes the purchase of time and integration into programming...”

What does this mean? Is Oprah going to wear Pampers on the show or next do a show where she demos how to insert a tampon. I wouldn’t be shocked considering some of the filth she has shown.


15 posted on 04/29/2010 3:18:34 PM PDT by Paved Paradise
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To: ClearCase_guy

And the point of this graphic?


16 posted on 04/29/2010 3:19:10 PM PDT by Republic (Stop the horrific liberals from spending ONE MORE DIME before they destroy our nation.)
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To: ClearCase_guy

This is one of the longest running and oldest urban legends and I remember the first time I saw it was in 1977. Honestly!


17 posted on 04/29/2010 3:19:13 PM PDT by Paved Paradise
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To: STONEWALLS
Oprah's ratings dipped big time... thus, the new venture

you'd think P&G would know this...

not to mention that she hooked her star to a marxist

18 posted on 04/29/2010 3:19:20 PM PDT by xtinct (The will of God will never take you where the Grace of God will not protect you..Be Strong Patriots!)
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To: STONEWALLS

..this is nuts...$100 billion over 3 years for this daytime TV con artist/liar who presumes to tell women how to run their lives...if I were a P&G stockholder I’d be at the next annual meeting demanding to see some proof of return-on-investment.

You are right.
I am not going to buy any of their products.


19 posted on 04/29/2010 3:22:04 PM PDT by Big Horn (Rebuild the GOP to a conservative party)
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To: Republic; Paved Paradise

Just having a bit of fun — as Paved Paradise says, there is an very long-running urban legend about P&G being in league with the devil, as “evidenced” by their logo.


20 posted on 04/29/2010 3:22:23 PM PDT by ClearCase_guy
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