[Madame Dufarge]

You're good.

For the Coors Light beer brand, the Adolph Coors Brewing division of Molson Coors is planning an interactive initiative, scheduled to start in mid- April, that promotes 4:53 p.m. as the new 5 o'clock.

Beer campaign turns back drinkers' clock

[Windflier]

For the Coors Light beer brand, the Adolph Coors Brewing division of Molson Coors is planning an interactive initiative, scheduled to start in mid- April, that promotes 4:53 p.m. as the new 5 o'clock.

YeeHaw! Less than 20 minutes to go!

Wait....did you say Mid-April? Shoot! Now I gotta wait til 5 o'clock anyway. Shucks...