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Akio Toyoda Column at Washington Post : Toyota's plan to repair its public image
Washington Post ^ | 02/09/2010 | Akio Toyoda

Posted on 02/09/2010 7:11:25 AM PST by SeekAndFind

More than 70 years ago, Toyota entered the auto business based on a simple, but powerful, principle: that Toyota would build the highest-quality, safest and most reliable automobiles in the world. The company has always put the needs of our customers first and made the constant improvement of our vehicles a top priority. That is why 80 percent of all Toyotas sold in the United States over the past 20 years are still on the road today.

When consumers purchase a Toyota, they are not simply purchasing a car, truck or van. They are placing their trust in our company. The past few weeks, however, have made clear that Toyota has not lived up to the high standards we set for ourselves. More important, we have not lived up to the high standards you have come to expect from us. I am deeply disappointed by that and apologize. As the president of Toyota, I take personal responsibility. That is why I am personally leading the effort to restore trust in our word and in our products.

For much of Toyota's history, we have ensured the quality and reliability of our vehicles by placing a device called an andon cord on every production line -- and empowering any team member to halt production if there's an assembly problem. Only when the problem is resolved does the line begin to move again.

Two weeks ago, I pulled the andon cord for our company. I ordered production of eight models in five plants across North America temporarily stopped so that we could focus on fixing our customers' vehicles that might be affected by sticking accelerator pedals. Today, Toyota team members and dealers across North America are working around the clock to repair all recalled vehicles.

(Excerpt) Read more at washingtonpost.com ...


TOPICS: Business/Economy; Culture/Society; Editorial; Japan; News/Current Events
KEYWORDS: akiotoyoda; automakers; recall; toyota
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FYI, I bought Toyota shares a few days ago when it was bottoming near the $70/share mark ( It was in the mod $90's last January when the recall news hit ).

I still believe Toyota's problem are temporary and they DID NOT HIDE the problem and were forthright with it when it was discovered ( unlike so many other car companies whose names will not be mentioned for fear of government reprisal ). Besides only 1/10th of 1% of all the cars that are purported to have this problem have been reported.

I expect this problem to blow away within a few months.

1 posted on 02/09/2010 7:11:26 AM PST by SeekAndFind
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To: SeekAndFind

I’m hoping to find a great deal on an Avalon once sales resume


2 posted on 02/09/2010 7:19:57 AM PST by Roccus (ABLE DANGER?????...................What's an ABLE DANGER???)
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To: SeekAndFind
SPELLING CORRECTION :

It was in the mod $90's last January when the recall news hit

It was in the mid $90's last January when the recall news hit
3 posted on 02/09/2010 7:23:21 AM PST by SeekAndFind
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To: SeekAndFind

Toy Yoda?

4 posted on 02/09/2010 7:24:32 AM PST by dfwgator
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To: SeekAndFind

other auto’s have recalls all the time.


5 posted on 02/09/2010 7:27:14 AM PST by dalebert
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To: dalebert
other auto’s have recalls all the time.

Precisely. The difference is the way how Toyota forthrightly addresses it. No cover-ups, no delays. Other companies WAITED for some time ( keeping the problems hidden ) before announcing it.

IMHO, Toyota is a relatively honest company that one can do business with. I could be wrong but I'm putting my money where my thoughts are.
6 posted on 02/09/2010 7:36:21 AM PST by SeekAndFind
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To: dalebert

True, but you often don’t hear the kind of honest apology offered here.

Toyota still remembers the old slogan, “the customer is always right”. How many other companies act that way today?


7 posted on 02/09/2010 7:44:56 AM PST by canuck_conservative
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To: SeekAndFind

I’m sure a large part of it will be offering baksheesh to the DNC and Obama.


8 posted on 02/09/2010 7:47:12 AM PST by Antoninus (The RNC's dream ticket: Romney / Scozzafava 2012)
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To: Roccus

“I’m hoping to find a great deal on an Avalon once sales resume..”

An Avalon at sticker price is a good deal. It is a fine car.


9 posted on 02/09/2010 7:52:15 AM PST by billhilly
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To: Antoninus
I’m sure a large part of it will be offering baksheesh to the DNC and Obama.

If so, this in effect means Toyota is PAYING MONEY to its competitor. People tend to forget that these folks ( DNC and Obama ) OWN General Motors (AKA Government Motors ) and Chrysler.

You tell me if this isn't socialism and extortion in action.
10 posted on 02/09/2010 7:55:38 AM PST by SeekAndFind
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To: billhilly
An Avalon at sticker price is a good deal.

....but if I can do better.......};^)

11 posted on 02/09/2010 7:56:23 AM PST by Roccus (ABLE DANGER?????...................What's an ABLE DANGER???)
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To: SeekAndFind

then why the big noise about toyota recalls?


12 posted on 02/09/2010 7:58:26 AM PST by dalebert
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To: SeekAndFind

I think Toyota should just shut up, fix the cars and go on their merry way. I’d rather buy one of their cars than any other in the price range regardless of the recent problems.


13 posted on 02/09/2010 8:04:15 AM PST by weezel
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To: SeekAndFind
The “uncontrolled acceleration” & “brake failure” news coverage is similar to the healthscare tactics used to brainwash the masses into swallowing obamacare. If the “news” was even 1% accurate, I would see numerous Toyota vehicles speeding with panicked drivers each day. Also, stories of Priuses rear-ending other vehicles would occupy a regular position in the daily news lineup.

If the healthscare coverage was 0.01% accurate, I would see several bodies along the road each day during my 40 mile commute.

14 posted on 02/09/2010 8:08:19 AM PST by caprock
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To: dalebert

The big noise is because this is probably the first time in close to 30 years that Toyota has anounced this big a recall.

Of course, the fact that the mainstream media chimed in and then Obama’s transportation secretary entered the fray added fuel to the noisy fire.

However, this observation made by one writer at the American Thinker is very relevant :


Imagine that. A CEO of a multi-billion dollar world-wide corporation facing millions of dollars of product liability choosing to go on television and beg his customers and potential litigants for forgiveness.

Toyota even went one more step with an expensive “mea culpa” Super Bowl ad.

Toyota customers probably do have reason to worry about their cars right now, but the head of Toyota is showing the true measure of a man in taking full responsibility (even though industry watchers say some of the policies which led to the flaws are the fault of Toyoda’s predecessor) apologizing profusely, and doing whatever possible to timely right the wrong.

Imagine that: Akio Toyoda isn’t blaming George Bush.


15 posted on 02/09/2010 8:10:10 AM PST by SeekAndFind
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To: SeekAndFind

That’s all fine and dandy, but you guys better come up with a plan to deal with your newest and largest competitor, the US government.


16 posted on 02/09/2010 8:10:32 AM PST by Republic of Texas (Socialism Always Fails)
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To: SeekAndFind
That is why 80 percent of all Toyotas sold in the United States over the past 20 years are still on the road today.

That's a misleading statistic. How many 20 year old Toyota's are still on the road? Not 80%.

17 posted on 02/09/2010 8:20:51 AM PST by Moonman62 (The issue of whether cheap labor makes America great should have been settled by the Civil War.)
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To: Republic of Texas
That’s all fine and dandy, but you guys better come up with a plan to deal with your newest and largest competitor, the US government.

Exactly the case.

Toyota has an uphill battle before it. The Obama administration and the media are engaged in a concerted effort to damage Toyota's reputation and market share. Some of the slow-recall criticism is deserved, but this is the only reason for the piling-on that we are seeing.

It's a lot easier for UAW powered, Obama-owned, Government Motors (GM) to put their competition in a bad light than it is to produce a high-quality, reasonably priced, competitive answer to Toyota cars.

18 posted on 02/09/2010 9:18:19 AM PST by Washi
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To: SeekAndFind
Others disagree with you:

Former Toyota lawyer alleges culture of concealment

Official: State Farm warned NHTSA on Toyota in '07

19 posted on 02/09/2010 12:28:09 PM PST by naturalized
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To: Moonman62
That's a misleading statistic. How many 20 year old Toyota's are still on the road? Not 80%.

That is not what it says.

It says that 80% of all Toyotas sold over a 20 year period are still on the road. That might mean something, or it might not, because it depends on knowing the proportions for each year. After all, "all X sold over a 20 year period" which happens to end yesterday, includes a lot of brand-new cars.

So it boils down to an advertising statement. Very pretty, means nothing.

20 posted on 02/09/2010 12:30:58 PM PST by thulldud
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