Posted on 01/30/2010 7:57:00 AM PST by TigerLikesRooster
Why Cosmetics Rule the 1st Floor of Department Stores
Invariably, in Korea as much as the rest of the world, cosmetics shops dominate the ground floor of department stores. The reason is simple: customers who purchased cosmetics items on the first floor account for more than 70 percent of retailers' total sales.
Hyundai Department Store analyzed the sales contribution of customers who paid with department store credit cards during the first 11 months of last year, to find out how much the annual spending of customers who bought specific items contributed to total sales. It showed that cosmetics purchasers make the biggest contribution.
Annual spending by those who had purchased cosmetics more than once accounted for 78.5 percent of total sales. By contrast, spending by customers of luxury or designer products represented only 46.4 percent of sales.
In the case of Shinsegae Department Store, cosmetics purchasers' contribution accounted for 71.2 percent of sales. The results mean that customers who buy cosmetics more frequently also buy more other products there than other customers.
Another reason for the placing of cosmetics halls on the ground floor is that they are seen as the most cost-effective. One cosmetics shop covers 23 sq. m, far less than the 33 sq.m a clothes outlet occupies. In many cases, cosmetics stores top the list of business performance in terms of sales per square meter. Setting it up is also easy, and the walls separating cosmetics counters are low, allowing customers to have an overview of the floor at a glance when they come in at the main entrance of the store.
Yes, I agree. Plastic surgery can only take you so far... many of these Korean women are genetically beautiful to begin with. The surgery is more like little tweakings/ not major overhauls. Try watching Korean drama/ movies ... you will get hooked :o)
Plus they have a very healthy diet so their skin is perfect.
Its not offensive to them. Its usually the guys that drink very heavily that smell horrible with the garlic coming out of their pores.
Westerners often smell like spoiled milk to them.
The same technique as Mr ED.
Kimchee is my all time favorite smell in the world!
My son says the #1 profit center for department stores is women’s shoes.
But their breath (and other mucosal orifices) tends to smell of the garlic from the kimchi.
The women are fun and funny, very open and eager to become "American". The men are stolid and pretty reliable. I like them as a group although scratch the surface and there are major dysfunctions, mostly about the changing role of the sexes.
Yes, I agree. Plastic surgery can only take you so far... many of these Korean women are genetically beautiful to begin with. The surgery is more like little tweakings/ not major overhauls. Try watching Korean drama/ movies ... you will get hooked :o)
I am over 70. I don’t ever remember it being different.
>>>And the mark-up on cosmetics is incredible
>>>Most perfume, cologne, etc. smells like bug killer
Several years ago some university did blind tests on what scents are most appealing. The item that came out on top of the list was simple inexpensive Vanilla Extract.
Great-grandma knew what she was doing when she would daub some vanilla behind her ears before going to the squaredance.
“Great-grandma knew what she was doing when she would daub some vanilla behind her ears before going to the squaredance.”
Sounds like my Great-Grandma. I love the smell of vanilla!
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