MSNBC drops daytime opinion format

Associated Press ^ | 12/29/09 | David Bauder

[reaganrevolutionin2010]

Opinionated talk is big business on cable news networks when the sun goes down. During the day, though, it's the opposite. MSNBC is shuffling its daytime lineup early next year because its strategy of spreading personality-driven programming throughout the schedule isn't working. The new approach will emphasize a fast-paced review of the day's big stories as they break.

[reaganrevolutionin2010]

When a tree falls in the forest...

[JohnLongIsland]

...so it will be opinionated fast paced reviews of the news...

[bmwcyle]

Half the facts with no details.

[imintrouble]

Haha is that what MSNBC was claiming they featured “personality programming”????

Could its failure be nobody had personality worth watching, ergo no audience regardless of the opinions.

[Oldeconomybuyer]

Live + Same Day Cable News Daily Ratings for December 22, 2009

P2+ Total Day
FNC – 1,124,000 viewers
CNN – 437,000 viewers
MSNBC –313,000 viewers
CNBC – 196,000 viewers
HLN –341,000 viewers

[PoloSec]

The MSM will never learn it is not their format that is killing them it is their ideology killing them day and night. Their death is imminent as they slowly bleed out with no knowledge on how to heal themselves. They willingly sacrifice themselves on the alter of evil.

[TNCMAXQ]

So does this mean Scarborough is going off? No great loss there. What else do they have on during the day? Now we must wait til the real celebration when Chris and Keith are dumped from the nightly schedule. Then the left will scream it is some kind of Fox/Limbaugh conspiracy. Heh heh.

[Carley]

Is Morning Joe going to be

Goodnight Joe?

[Cincinatus]

Lots of viewers of “CNN Headline News” are the captive audiences of “Airport TV.” Many are the times I wished I had a brick to lob through the screen....

[Mojave]

There should be more instructional programing on Airport TV. How to put out terrorists with fire extinguishers, how to knock out terrorists with fire extinguishers...

[SunTzuWu]

You don't need a brick, just one of these http://www.thinkgeek.com/gadgets/security/9a06/

The remote fits on your key chain. Point it at the TV while pressing the mute button. As soon as the TV goes mute you have found the TV's IR frequency. You now control the volume, channel, power, etc... And best of all, no one knows but you.