What, again? What’s that, three times now in the last couple of decades that someone has tried to resurrect this brand?
Crazy...it would be like HD going under, a bowling ball company took over HD and f%cked it up so bad it was a joke, someone took it back and then started building beautiful bikes...I guess...wouldn’t it?
And, no, the new Indians are NOT the same as the Gilroy disaster...I’m not saying they are going to be the best ever built, not hyping them, not an owner or have any stock...just love the idea of seeing another old icon coming back to life...that’s all...
Willie G. got lucky when he bought H-D back from AMF in the mid-80s. He managed to revamp the line just in time to catch all the yuppies who wanted to put an edge on their images and have one last “rebellious” phase before they had kids and got “old”. From there, the bad-boy image went to the investment entrepreneurs of the 90s who again wanted to pretend they were Sonny Barger on weekends so they could spice up their otherwise utterly normal lives. I’m not denying they had some ingenious marketing, but it had a lot more to do with favorable timing than it did with any of the bikes they built (which were, by then, almost half as reliable as the Japanese bikes, at only twice the price).