Willie G. got lucky when he bought H-D back from AMF in the mid-80s. He managed to revamp the line just in time to catch all the yuppies who wanted to put an edge on their images and have one last “rebellious” phase before they had kids and got “old”. From there, the bad-boy image went to the investment entrepreneurs of the 90s who again wanted to pretend they were Sonny Barger on weekends so they could spice up their otherwise utterly normal lives. I’m not denying they had some ingenious marketing, but it had a lot more to do with favorable timing than it did with any of the bikes they built (which were, by then, almost half as reliable as the Japanese bikes, at only twice the price).
Like I said...just love the idea of seeing another old icon coming back to life...that’s all...