They're dealing in volume I guess. The dollar menu items went through the roof at the height of the recession. Those items don't make money, but they get those big butts through the door!
I bet they do well during the shopping season too. People are out and want a quick bite. Their stock seems to be relatively flat lately, though.
47 posted on 12/10/2009 8:07:09 AM PST by thefactor
(yes, as a matter of fact, i DID only read the excerpt)