[thefactor]

They're dealing in volume I guess. The dollar menu items went through the roof at the height of the recession. Those items don't make money, but they get those big butts through the door!

I bet they do well during the shopping season too. People are out and want a quick bite. Their stock seems to be relatively flat lately, though.

[discostu]

They’re dealing in secondary product. The profit at McDs has always been in the beverages, the cup they put the soda in costs more than the syrup to make the soda, in general there’s about 400% profit on most beverage sales in fast food. The dollar menu is a loss leader. And with Taco Bell entering the breakfast arena lately, and entering on the under cut, this is a defensive move to protect their breakfast market.

[rintense]

There are things on their breakfast menu that are great for those watching calories, etc. The egg mcmuffin has 300 calories, a perfect breakfast fill up. As with all fast food, however, its the sodium levels that ruin everything.