Aside from social media, CDC has run focus groups in Chicago, New York and Atlanta in a bid to test appropriate messages and has also worked with so-called mommy bloggers, an influential group among women.
'ONLY THING CERTAIN IS UNCERTAINTY'
H1N1 is expected to surge this fall in the United States as the school year starts. The World Health Organization predicts that 2 billion people globally will likely become infected eventually.
CDC director Dr. Thomas Frieden says the new H1N1 flu is the agency's No. 1 priority.
"We have literally mobilized more than 1,000 people at CDC to work on H1N1," he said.
The message to the public can be subtle and confusing, Frieden said.
"If you get sick and you get a fever get help promptly. But don't overwhelm the emergency department with people who are not very sick," Frieden said.
CDC officials have been urged to admit when they do not know something.
"The only thing that is certain is uncertainty," Frieden added.
The CDC is also aware that some people doubt the safety of vaccines.
"People do have some trust issues. That's 2009. At CDC we are really committed to accurate, timely information," said the CDC's Dr. Anne Schuchat, director of the respiratory disease section.
Vaccine safety groups argue that insufficient testing of swine flu vaccine could pose a risk to the public and say individuals will have little legal recourse if problems emerge.
But paradoxically, public interest in the pandemic offers a chance to present concerns about vaccinations to a wider public, said Barbara Fisher, president of the National Vaccine Information Center.
"It seems irresponsible to advocate and promote a vaccine and have no safety net whatsoever, and so yes it seems like an opportunity to point to some of the problems," said Fisher, a longtime critic of public vaccination programs.
The CDC and HHS have accumulated hundreds of thousands of followers on Twitter.
The arrival of the H1N1 virus has no doubt helped kick start these initiatives, with some of these agency Twitter feeds seeing a 20 fold increase in followers over the past 4 months.
CDC’s new Twitter feed for Emergency Information
Emergency and preparedness information from CDC and partner agencies.
CDC’s Twitter feed for Interactive Media News
For Health Professionals interested in staying up-to-date with CDC’s interactive media activities (includes alerts when new mobile content and widgets are released by CDC)
CDC’s Twitter Feed for Flu Updates
Updated information related to about novel H1N1 flu, seasonal flu, and related influenza information.
Flu.gov Twitter Feed
Updated information related to about pandemic flu and related influenza information.
I thought CDC ‘s message was don’t worry about it?
“to prepare people to be vaccinated”.
Hmm, that sounds like it’s a forced gov’t mandate.
You first Dr.Chicago!
No one is going to give me a flu shot!
They risk accepting a hot lead infusion if they try!
Anyone know why 60% of the doctors are saying they don’t want the H1N1 vaccine for themselves or their families?
Was this thing rushed? Were steps skipped in the manufacture?
I have gotten a flu shot every year for ten years. I have not been sick with the flu for over a decade.
H1N1 presents an entirely different set of problems. Our government, on all things, has absolutely no credibility, nor do most of our leaders have any regard for the sanctity of human life.
Our incompetent leaders have already completely failed with communications and crisis management pertaining to this flu. Obama has appointed idiots to deal with this problem, just as he has in all other appointments he has made.
I don’t want Obama in my life, so I doubt that I will allow anything he and his bottom feeder friends come up with, put into my body.
I will get my annual flu shot and take my chances with this H1N1.