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What Is 230? General Motors Seems to Know
Advertising Age ^ | Aug. 6, 2009 | Jean Halliday

Posted on 08/08/2009 2:09:00 PM PDT by canuck_conservative

Perhaps you've seen the mysterious (and maddening) advertising blitz popping up on cable TV, elevator-TV screens and the internet this week. It features a smiling and winking electrical outlet that end up being the zero in the number 230, which itself appears above the numbers "8-11."

Some virtual detective work by Advertising Age -- and rounds of phone calls -- reveal the marketer behind the effort is General Motors Co. But neither the company nor its agencies would say exactly what the campaign is for.

"I'm glad it's getting out there," but no one wants to talk about it until next Tuesday, said Mike Rosen, president of GM agency Starcom, New York, who then declined to offer further comment.

A Chevrolet spokesman said he had no information on the 230 site and whether it was linked to the Chevrolet Volt, GM's upcoming electric car. He added that GM has scheduled a press conference for Aug. 11, but he cautioned it is not necessarily related to the 230 teaser site. He declined to make further comment....

(Excerpt) Read more at adage.com ...


TOPICS: Business/Economy; Culture/Society; Front Page News; News/Current Events
KEYWORDS: 230; adcampaign; gm
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1 posted on 08/08/2009 2:09:01 PM PDT by canuck_conservative
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To: canuck_conservative

Chevy Segway?


2 posted on 08/08/2009 2:12:20 PM PDT by cripplecreek (Seniors, the new shovel ready project under socialized medicine.)
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To: canuck_conservative

Probably the left’s lie that the electric car will get the equivalent of 230 miles/gallon of gas for the equivalent cost in electricity. They don’t tell you that’s probably based on today’s electrical costs. Imagine every household with an electric car....electrical infrastructure couldn’t handle that. Also with the introduction of Cap’n Tax, you’d be paying out the wahzoo 5 years down the road...


3 posted on 08/08/2009 2:12:43 PM PDT by Gaffer
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To: canuck_conservative

Easy. 230 is the final estimate on how many years the USA will make it before collapse.

That means the smart money is on total collapse in the year 2018 (230 years from the ratification of the Constitution).


4 posted on 08/08/2009 2:13:40 PM PDT by krb (Obama is a miserable failure.)
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To: canuck_conservative

Thats how many hundred thousand miles you need to drive your car until you even think about not being upside down.


5 posted on 08/08/2009 2:14:52 PM PDT by DainBramage
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To: canuck_conservative

I think it means “environmentally”, that driving this car will be like taking another 230 cars off the road. The bigger question is, Well, how will those other guys get to work?


6 posted on 08/08/2009 2:27:40 PM PDT by FDNYRHEROES (In just 3 days, the War on Terror became the War on Free Speech.)
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To: canuck_conservative

nah, to recharge it you will have to get your house rewired for 230 (or 229, whatever it takes).


7 posted on 08/08/2009 2:31:09 PM PDT by NonValueAdded (Why Does Obama Want Health Care in 4 Weeks When it Took Him 6 Months to Pick a Dog?)
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To: canuck_conservative

How many billions of dollars will be funneled to the UAW while President Zero is in office.

Jack


8 posted on 08/08/2009 2:32:17 PM PDT by JackOfVA
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To: NonValueAdded

“recharge it you will have to get your house rewired for 230”

Yeah, that’s my guess. You’ll probably need to charge the thing on a 230v 40amp outlet (kind of like an electric clothes dryer)

So then the electric car can be the equivalent of adding another air conditioner to your house - so that it can save energy (except for your $500/mo el. bill) and reduce emissions (except for the tons of coal burned to generate the electricity).

I wonder how big a share of GM I’ll be able to buy after Government ownership/management devastates it’s share value.


9 posted on 08/08/2009 2:43:44 PM PDT by crescen7 (game on)
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To: canuck_conservative

The number of days it will run before you have to replace the environmentally unfriendly battery pack with another UAW-approved one.


10 posted on 08/08/2009 2:44:51 PM PDT by DTogo (High time to bring back the Sons of Liberty !!)
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To: JackOfVA
Jack,

They still have a vast majority of stimulus money to hand out.

11 posted on 08/08/2009 2:45:09 PM PDT by bmwcyle (Obama's lies make Bill Clinton's lie small)
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To: crescen7

Yep, TANFL


12 posted on 08/08/2009 2:48:44 PM PDT by NonValueAdded (Why Does Obama Want Health Care in 4 Weeks When it Took Him 6 Months to Pick a Dog?)
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To: canuck_conservative

13 posted on 08/08/2009 2:50:29 PM PDT by smokingfrog (No man's life, liberty or property is safe while the legislature is in session. I AM JIM THOMPSON)
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To: NonValueAdded
...you will have to get your house rewired for 230 (or 229, whatever it takes).

Love the "Mr. Mom" reference!

14 posted on 08/08/2009 2:51:00 PM PDT by scott7278 (Obama, Klaatu barada nikto!)
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To: smokingfrog

At least they didn’t attach some goofy flashing electronic sign to the underside of a bridge. ;)


15 posted on 08/08/2009 2:54:37 PM PDT by anymouse (God didn't write this sitcom we call life, he's just the critic.)
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To: krb
(230 years from the ratification of the Constitution).

Or 230 years from the Declaration of Independence.
That would be 2006, the year of the Dem takeover.

16 posted on 08/08/2009 2:55:42 PM PDT by Tanniker Smith (Obi-Wan Palin: Strike her down and she shall become more powerful than you could possibly imagine.)
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To: canuck_conservative

230 is the time day shift will end for UAW workers at GM plants.


17 posted on 08/08/2009 2:57:09 PM PDT by Hillarys Gate Cult (The man who said "there's no such thing as a stupid question" has never talked to Helen Thomas.)
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To: canuck_conservative

23 0 bama?


18 posted on 08/08/2009 2:59:28 PM PDT by MIchaelTArchangel (I AM JIM THOMPSON!)
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To: canuck_conservative

first of all - me buying a government motors car? Never going to happen. second - why would anyone buy an electric car???

Let’s do some math:

Gasoline 1 gallon = 125,000 BTUs
Electricity 1 kw = 3,413 BTUs

Assume one gallon of gasoline costs $2.50 today. To get the equivalent energy from electricity, you need 36.6 kw. I pay 13.125 cents/kw - that is $4.80 today!

Why would anyone want to trade gasoline powered car for an electricity powered one?


19 posted on 08/08/2009 3:02:05 PM PDT by rigelkentaurus
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To: scott7278

Great movie but I think the managers from the script are actually running GM now.


20 posted on 08/08/2009 3:05:55 PM PDT by NonValueAdded (Why Does Obama Want Health Care in 4 Weeks When it Took Him 6 Months to Pick a Dog?)
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