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What Oracle Sees in Sun (Sun's Java language will become a strong revenue source)
Businessweek ^ | 4/21/2009 | Aaron Ricadela

Posted on 04/21/2009 5:31:10 AM PDT by SeekAndFind

Over the past 13 years, Sun Microsystems' Java language has become one of the computer industry's best known brands—and underappreciated assets.

The tension wasn't lost on Sun's new owner, Oracle, which on Apr. 20 said it will purchase Silicon Valley pioneer Sun for $7.4 billion in cash. If Oracle has its way, Java will emerge not only as a strong revenue source but also a key component of plans to keep customers loyal for years to come.

During a conference call with analysts Apr. 20, Oracle CEO Larry Ellison called Java "the single most important software asset we have ever acquired." It's a bold statement from a chief executive who spent in excess of $40 billion to buy more than 50 software companies since 2005.

Powering PCs and Cell Phones

Ellison is willing to make that call because the Java programming language, widely used to write much of world's business software, is a key ingredient in Oracle's recipe for ensuring the many products it has already acquired work smoothly together. Java also runs on 800 million PCs and 2.1 billion mobile phones. PC makers and cell-phone vendors, including Nokia , pay royalties to license the software. "When you look at those numbers, they're enormous," Citigroup analyst Brent Thill says of Java's potential. "Oracle looks at this and says, 'This could be a $1 billion business.'" Yet Java supplied just $220 million of Sun's $13.9 billion in 2008 revenue. "Java is the most valuable brand in software that has no value," says Joshua Greenbaum, principal of industry analysis firm Enterprise Applications Consulting.

Oracle hopes to wring value from the deal in part by cutting costs to make Sun's hardware and software businesses profitable. Oracle also wants to sell Sun's Solaris operating system and servers in tandem with its market-leading database software.

(Excerpt) Read more at businessweek.com ...


TOPICS: Business/Economy; Editorial; News/Current Events
KEYWORDS: ibm; java; oracle; siliconvalley; sun; sunmicrosystems
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1 posted on 04/21/2009 5:31:10 AM PDT by SeekAndFind
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To: SeekAndFind

Oracle + Solaris + Java is a pretty good combination even before this deal. I imagine what Oracle is thinking is to use and modify Sun’s IP on Solaris and Java to make the integration of all three elements work that much better with each other.

As the article notes, the size of the installed Java base makes just Oracle + Java make a lot of sense as well. Solaris and Suns’ hardware unit are simply bonuses for Oracle to acquire.


2 posted on 04/21/2009 5:43:57 AM PDT by kevkrom
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To: ShadowAce; Swordmaker

Ping.


3 posted on 04/21/2009 5:47:38 AM PDT by conservatism_IS_compassion (The conceit of journalistic objectivity is profoundly subversive of democratic principle.)
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To: kevkrom

So, Oracle+Sun+Java makes more business sense than IBM+Sun+Java ?


4 posted on 04/21/2009 5:49:09 AM PDT by SeekAndFind
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To: SeekAndFind

Given my experience with IBM’s solutions and pricing policies, I’d say yes. I’d choose Solaris over IBM pretty much any day of the week simply because it scales better and more cheaply.


5 posted on 04/21/2009 5:51:02 AM PDT by kevkrom
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To: SeekAndFind; kevkrom

The even better solution is:

HP/Dell/IBM/Unisys + SQL Server + .NET


6 posted on 04/21/2009 5:58:38 AM PDT by Incorrigible (If I lead, follow me; If I pause, push me; If I retreat, kill me.)
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To: kevkrom; SeekAndFind
IMHO, IBM screwed up seriously by letting Sun go, and by giving Oracle this entry to the marketplace. What remains to be seen is whether Oracle can make Sun's struggling server business work. Oracle hasn't had any experience, to my knowledge, selling hardware.

Or maybe they get smart and just spin it off or kill it. Who knows.

7 posted on 04/21/2009 5:59:46 AM PDT by Hardastarboard (I long for the days when advertisers didn't constantly ask about the health of my genital organs.)
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To: SeekAndFind; rdb3; Calvinist_Dark_Lord; GodGunsandGuts; CyberCowboy777; Salo; Bobsat; JosephW; ...

8 posted on 04/21/2009 6:02:36 AM PDT by ShadowAce (Linux -- The Ultimate Windows Service Pack)
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To: SeekAndFind
I thought Java is open source?

Or does it depend on the meaning of the word "is?"

9 posted on 04/21/2009 6:06:51 AM PDT by E. Pluribus Unum ("Only after disaster can we be resurrected." -- Tyler Durden)
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To: SeekAndFind

[So, Oracle+Sun+Java makes more business sense than IBM+Sun+Java ?]

I was hoping for IBM. My inhouse business software written by moi is all java/mysql/netbeans


10 posted on 04/21/2009 6:24:15 AM PDT by FastCoyote (I am intolerant of the intolerable.)
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To: SeekAndFind

I’d say so, especially in light of Oracles acquisition of Bea’s Weblogic Application Server


11 posted on 04/21/2009 9:20:00 AM PDT by zeugma (Will it be nukes or aliens? Time will tell.)
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To: SeekAndFind

“Oracle also picks up the MySQL database, which is available free under an open-source licensing arrangement, and could help Oracle check sales of Microsoft’s SQL Server database to smaller companies.”

I am really hoping they dont Kill MySQL by trying to over integrate it with OracleDB. If they really just make a few common management tools and use it as their mid to low tier DB they may be onto something.


12 posted on 04/21/2009 10:34:31 AM PDT by N3WBI3 (Ah, arrogance and stupidity all in the same package. How efficient of you. -- Londo Mollari)
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To: kevkrom

I think the big thing to realize here is that aside from Global Services Oracle can not match IBM almost App for App.

AIX <-> Solaris
DB2 <-> Oracle
WebSphere <-> Weblogic
Power <-> Sparc

IBM should have paid more just to keep oracle from pulling this off because I give it two, maybe three years, before Oracle has a consulting Arm aimed at eating away at IBM.


13 posted on 04/21/2009 10:37:27 AM PDT by N3WBI3 (Ah, arrogance and stupidity all in the same package. How efficient of you. -- Londo Mollari)
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To: SeekAndFind

Well Given Oracle now controls the direction of Java and that OracleDB is Superior to IBM’s DB2 in many ways yes, in shops where a Mainframe is no longer a consideration Sun is the equal of IBM.


14 posted on 04/21/2009 10:39:00 AM PDT by N3WBI3 (Ah, arrogance and stupidity all in the same package. How efficient of you. -- Londo Mollari)
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To: N3WBI3

should be that oracle can *now* match IBM..


15 posted on 04/21/2009 10:40:22 AM PDT by N3WBI3 (Ah, arrogance and stupidity all in the same package. How efficient of you. -- Londo Mollari)
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To: SeekAndFind

We may switch all of our new development to Ruby.


16 posted on 04/21/2009 10:41:05 AM PDT by dfwgator (1996 2006 2008 - Good Things Come in Threes)
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To: N3WBI3

Oracle already offers a free version of Oracle db. MySQL will be the tease for Oracle.


17 posted on 04/21/2009 10:41:23 AM PDT by AppyPappy (If you aren't part of the solution, there is good money to be made prolonging the problem.)
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To: AppyPappy

The database is small potatoes compared to what will happen if Oracle starts charging license fees for JVMs.


18 posted on 04/21/2009 10:45:19 AM PDT by dfwgator (1996 2006 2008 - Good Things Come in Threes)
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To: N3WBI3
IBM should have paid more just to keep oracle from pulling this off because I give it two, maybe three years, before Oracle has a consulting Arm aimed at eating away at IBM.

My understanding is that IBM was told that their purchase of Sun would not go through because of anti-trust issues.

19 posted on 04/21/2009 10:48:38 AM PDT by dfwgator (1996 2006 2008 - Good Things Come in Threes)
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To: AppyPappy

But the ‘free’ version of Oracle is extremely limited

- Database size is 4Gb
- No Java
- Platforms and # CPUs


20 posted on 04/21/2009 10:49:58 AM PDT by N3WBI3 (Ah, arrogance and stupidity all in the same package. How efficient of you. -- Londo Mollari)
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