Posted on 03/25/2009 8:05:03 PM PDT by buccaneer81
McDonald's Tests Big Mac in a Tortilla Fast-Food Giant Rolls Out Snack Wrap Mac in Markets Including Houston, Wisconsin
By Emily Bryson York
Published: March 23, 2009
CHICAGO (AdAge.com) -- McDonald's might have to come up with a new "two all-beef patties" jingle for its newest product. The chain is testing the Snack Wrap Mac, which puts a new spin on the old classic: half a beef patty, special sauce, lettuce, cheese, pickles, onions -- wrapped in a flour tortilla.
McDonald's spokeswoman Danya Proud said the $1.49 wrap is being sold in an "advertised test" in several U.S. markets, including Houston. About 400 of the chain's 14,000 locations are testing it.
Another test market is Wisconsin, said Darren Tristano, exec VP of Technomic. "They're good," he said, adding, "It makes sense. They're cheaper than a Big Mac. It tastes like a Big Mac with a tortilla."
Ms. Proud said results so far have been "great." Tamping down expectations for when the product may be more widely available, she said, "It is just a test, and no final decisions have been made."
Success with other wraps McDonald's introduced chicken snack wraps a few years ago in an effort to draw more traffic between lunch and dinner. They've been a huge success, both as snacks and add-ons to full meals. This is the chain's first wrap with beef.
McDonald's competitors, meanwhile, are launching mini burgers. Burger King recently introduced slider-style burger "shots." Steak 'n Shake followed with "steakburger shots."
McDonald's big launch for the year, of course, will be its line of McCafe drinks including lattes and cappuccinos. Many owner-operators have been undergoing renovations to offer the products for several years. The chain is expected to begin national advertising in May.
Amazing! A Big Mac in a tortilla tastes just like ... a Big Mac in a tortilla.
I’m waiting for them to put them in a blender so I can just suck them out of a cup with a straw.
I’m a fan of the Big Mac.
Obviously, they didn’t want to shock people into rioting, therefore, the warning....:)
Agreed.
Burger Chef’s “Big Chef” was way better.
[yes, I *am* that old]
I miss Burger King’s “Big King” from about 10 years ago.
I tried them, didn’t care for them. I do like the chicken wraps.
They are meh. Good if you want to eat on the road but other than that they don’t really replace the original.
Eat yer creepy Whopper and shaddup....;-D
Didn’t they used to have a fish sandwich called something like The Whaler? I haven’t eaten fast food in probably 13 years so I’m sorta outta the loop.
[My last time was a Filet O’Fish with petrified cheese. That killed it for me]
IIRC, the Big Chef was served with a cardboard (or heavy paper) band around it to hold it together. Great burger, indeed!
B.K. Whopper for me.
Yeah, about 20 years ago.
I guess they decided to pass on the beef and taco combo.
A lost treasure of Americana, along with drive in movies.
The local Street Rod club held their weekly shows in the parking lot of the last BC in our area every Saturday night for *years* until, ironically, it was torn down and replaced by an Advance Auto Parts.
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