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CNN Highlights Pepsi and Ikea's Obama-Inspired Ad Campaigns
NewsBusters.org ^ | 01/12/2009 | Matthew Balan

Posted on 01/12/2009 2:34:43 PM PST by Pyro7480

CNN correspondent Alina Cho devoted an entire report on Monday’s American Morning program to how the Obama presidential run has apparently served as an inspiration for ad campaigns by big corporations. Cho zeroed in on how the Pepsi logo and the Obama campaign logo were “strikingly similar,” both using “swirls of red, white, and blue,” despite the fact that Pepsi has used the color scheme since World War II.

Cho introduced her report by heralding how “[c]hange is coming to Madison Avenue” and explained how Obama might be a model for advertising agencies: “Think about it -- Obama is a winning product and he won on the promise of hope. So now companies like Pepsi want to use the same message in their campaigns, but will it work?”

The correspondent played a clip from an ad for the soft drink giant’s new “Optimism Project,” and asked, “Commercial or campaign message? It’s all about optimism, with a logo that’s all too familiar. But this has nothing to do with Barack Obama -- it’s an ad for Pepsi.” She also played clips from two advertising experts who highlighted the apparent sensibility of using hope as a tool to sell products....

(Excerpt) Read more at newsbusters.org ...


TOPICS: Culture/Society; Extended News; News/Current Events
KEYWORDS: boycottikea; boycottobama; boycottpepsi; cnn; ikea; obama; pepsi
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To: petitfour

Maybe they can try the ol’ “I’m a Pepper”;-)


21 posted on 01/12/2009 3:50:02 PM PST by Always Independent
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To: JennysCool
I can’t believe this Alina Cho thought the Pepsi logo was influenced by Obama, rather than vice-versa.

Where do you get that idea?

Of course the new Pepsi logo is influenced by it! The change in the pattern is very similar and the whole "Optimism" thing is right out of 0bama's playbook.

But she even pointed out...

ROBERTS: That Pepsi commercial -- were they really trying to copy the logo?

CHO: Well, you know, it depends on who you ask really. I mean, to be truthful, those ad campaigns don’t happen overnight, and some people say -- yeah sure, they are both red, white and blue, but Pepsi’s logo has always been red, white and blue. Other people point out, well, the Pepsi logo looks a little like the Korean Air logo, too --
The electronic media gets more stupid every single day.

I guess.

22 posted on 01/12/2009 5:01:40 PM PST by Gondring (Paul Revere would have been flamed as a naysayer troll and told to go back to Boston.)
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To: Pyro7480



Can anyone tell me the last time Pepsi had asymmetrical color stripes? I have not found any examples in the history of the company...til now, which is evocative of Obama's logo.

23 posted on 01/12/2009 5:19:01 PM PST by Gondring (Paul Revere would have been flamed as a naysayer troll and told to go back to Boston.)
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To: petitfour

I would seriously consider that as a slogan because of the phoniness of Obama. There is something about this that reeks and this guy hasn’t even been sworn in yet.

Sarah Palin 2012 “The Real Deal” Because Palin is the only person, who I believe, can challenge and beat Obama.


24 posted on 01/12/2009 5:40:56 PM PST by Merta (But I May Be Wrong)
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To: Merta

If Sarah Palin runs “as is” (ie as she is now) she will be lucky to get 40% against Obama. She needs to drop the Minnie Pearl schtick now if she wants to win anywhere outside of the usual states we carry.


25 posted on 01/12/2009 5:42:27 PM PST by Clemenza (Red is the Color of Virility, Blue is the Color of Impotence)
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To: RinaseaofDs

You know that love is like oxygen: you get too much and you get too high...not enough and your gonna die...


26 posted on 01/12/2009 5:43:31 PM PST by Clemenza (Red is the Color of Virility, Blue is the Color of Impotence)
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To: Clemenza

I don’t think that she can throw away what makes her natural. Maybe she can go to an Ivy League school in these four years, adopt more Liberal positions, and placate the Media more and more. I am sorry but nobody can help the Media. When Gas Prices rise to 4 dollars a gallon because of the stupidity of the Democrats, and our economy tanks and we have a new crisis in the Middle East bungled by Obama, I am sure that a few will break the spell.

And even if she was a cosmopolitan socialite it wouldn’t matter. They would call her a whore, and anything else to make her sound like the devil. She doesn’t have a shtick because it is her and it can be very effective. Unlike Obama pretending to be somebody who is not.


27 posted on 01/12/2009 6:20:17 PM PST by Merta (But I May Be Wrong)
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To: Gondring

Actually, if Pepsi weren't so enraptured by The One, they might have had a good case for plagiarism .

28 posted on 01/12/2009 7:48:54 PM PST by JennysCool (Internet Powerhouse)
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To: JennysCool

Frankly, if I were Pepsi, I’d take advantage of the herds of sheeple and tap into that same “optimism” vein. It’s the obvious tack to take in the current climate, and the success of 0bama’s campaign demonstrated that.

Then, with my millions, I’d fight against the Dems. :-)


29 posted on 01/12/2009 8:05:36 PM PST by Gondring (Paul Revere would have been flamed as a naysayer troll and told to go back to Boston.)
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To: Clemenza
If Sarah Palin runs “as is” (ie as she is now) she will be lucky to get 40% against Obama. She needs to drop the Minnie Pearl schtick now if she wants to win anywhere outside of the usual states we carry.

Unfortunately, many of her advocates don't seem very good at math and electoral politics.

I'd love to see Sarah Palin win, but she can't just energize "the red states"...as you realize, she could double the number of votes in every red state and it won't do a bit of good, since we already have those states.

We need her to be able to impress others, and to be able to handle the rough-and-tumble national scene with her message coming across intact.

30 posted on 01/12/2009 8:11:13 PM PST by Gondring (Paul Revere would have been flamed as a naysayer troll and told to go back to Boston.)
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To: Clemenza

And Coke adds life . . .


31 posted on 01/12/2009 9:25:16 PM PST by RinaseaofDs
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To: Pyro7480

I thought this too. Funny, this thread turned up on Google when I searched “pepsi obama”.


32 posted on 01/13/2009 10:41:03 AM PST by stevio (Crunchy Con - God, guns, guts, and organically grown crunchy nuts.)
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To: Pyro7480

33 posted on 01/13/2009 3:45:30 PM PST by TankerKC (Lately I miss the Y2K kooks.)
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To: omega4179
soda is poison

But pop isn't.

34 posted on 01/14/2009 3:18:43 PM PST by Right Wing Assault (What's Obama's Secret?)
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