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Campbell's Soup pledges more 'gay' ads ('2 mommies' spread only 1st in marketing agenda)
http://www.worldnetdaily.com ^ | January 09, 2009 | www.worldnetdaily.com

Posted on 01/10/2009 11:05:39 AM PST by Maelstorm

Despite being pressured by traditional family advocates to stop, Campbell's Soup Company, maker of Swanson's brand broth, has vowed to continue spending its advertising dollars in pro-homosexual publications.

As WND reported earlier, the American Family Association objected to a Swanson's broth magazine ad that depicts a lesbian couple and their son. The ad was placed in the December 2008 and January 2009 issues of The Advocate, a magazine that touts itself with the line, "For 40 years, setting the standard in LGBT journalism."

Campbell's Soup, however, has brushed off the AFA's complaint.

MediaDailyNews quoted a company spokesperson explaining, "Inclusion and diversity play an important role in our business, and that fact is reflected in our marketing plan."

According to a Campbell's representative, "Our plans for the Swanson brand include additional placements in The Advocate."

(Excerpt) Read more at worldnetdaily.com ...


TOPICS: Culture/Society
KEYWORDS: ads; afa; campbellssoup; culturewars; food; gay; homosexualagenda; invasion; samesexmarriage; soup; swanson
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To: Maelstorm

Geez, I wonder what new flavors they’re coming out with for these folks.........


61 posted on 01/10/2009 11:49:20 AM PST by Mac from Cleveland (Joe Biden behind a microphone is like Ted Kennedy behind a steering wheel)
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To: Vaquero

PLEASE PLEASE tell me that is not a real can of dog penis, please!


62 posted on 01/10/2009 11:50:21 AM PST by TribalPrincess2U (Welcome to Obama's America... Be afraid, be very afraid)
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To: NonZeroSum

Because they are aiding in the acceptance of the notion that something that is deviant is normal, especially as it affects the family.

There is no room in society for gay couples raising kids. If there were, then we’d be able to reproduce asexually, or homosexually.

We can’t. There’s a reason for it. A home with one mommy, two mommies, one dad, or two dads isn’t normative societal behavior, and it shouldn’t be embraced.

You can buy the soup and help them spread the notion that it is, or not buy the soup and not help them spread the notion that it is.

I’m not advocating one approach or the other, but I’m explaining how somebody can take umbrage with the fact that Campbell’s soup is running ‘two mommy’ ads in the Advocate.

For me, if I were Cambell’s Soup, I wouldn’t have done it. Not worth the hit to goodwill to pick up a slim fraction of 1 percent of a market segment. I mean it is LESS than one percent of 1 percent.


63 posted on 01/10/2009 11:52:12 AM PST by RinaseaofDs
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To: durasell

It’s about money AND promotion of the agenda.


64 posted on 01/10/2009 11:52:29 AM PST by informavoracious
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To: informavoracious

The agenda is making money. Nothing else.


65 posted on 01/10/2009 11:53:38 AM PST by durasell
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To: 668 - Neighbor of the Beast

...for the life of me, I can’t understand the emphasis on ‘gay’ and lesbian when they represent, at most, 3 to 5% of any population (save San Franscisco)...


66 posted on 01/10/2009 11:54:36 AM PST by choctaw man (Good ole Andrew Jackson, or You're the Reason God Made Oklahoma...)
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To: Dionysius
They are not merely marketing their product to homosexuals whom represent a small target audience, they are trying to mainline the behavior.

I'm not sure what "mainlining the behavior" means, but whatever it is, why would they want to do that? They're just trying to sell soup to gays. I saw nothing in that article that indicated that they were doing anything other than doing targeted ads to them.

67 posted on 01/10/2009 11:55:15 AM PST by NonZeroSum
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To: Blue Highway

http://www.campbellsoupcompany.com/csr/nourish_advertising.asp

Their advertising “philosophy” is here.

“We strive to place our television advertisements within age-appropriate programming, and to avoid programming that contains gratuitous displays of violence, sex or profanity; disparages any religious, ethnic or political group; or implies that Campbell supports specific points of view.

We use very special care and consideration when advertising to children...”


68 posted on 01/10/2009 11:55:45 AM PST by 668 - Neighbor of the Beast (If you want Palin in 2012, better start closing those primaries now.)
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To: Maelstorm

Appreciate the info. I’d just cleaned out the pantry the other day (a lot of long out-of-date items had managed to accumulate in the back), with the intention of re-stocking my canned goods. I’ve bought Campbell’s soups for decades, but this time I’ll definately opt for other brands.


69 posted on 01/10/2009 11:56:11 AM PST by greene66
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To: Maelstorm
The "diversity" ads are insulting - but not because they're aimed at gay people.

They're insulting because Campbell's is a FOOD company. And taste buds don't have gay sex or hetro sex, or S&M sex, or swinging from a trapeeze sex. Taste buds taste.

And that's what Cambells needs to advertise - food that taste good. Not what kind of sex the people eating it are having.

I don't want to know how various people who eat soup wipe their bottoms either.

I don't need if the people are rich or poor - or middle class. I need to see that the food taste good.

If Campbell's is going to continue with these ads, what about cross dressers? Or people who pee on themselves? Shouldn't they have a place in a soup ad?

The old soup ads didn't mention sex - when you saw a teenager, man, or woman - the one thing the ad told you was the soup was good.

70 posted on 01/10/2009 11:57:16 AM PST by GOPJ ("A consensus of 100 scientists is undone by one fact." - - Einstein (take that Al Gore))
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To: Mogwai
The "diversity" ads are insulting - but not because they're aimed at gay people.

They're insulting because Campbell's is a FOOD company. And taste buds don't have gay sex or hetro sex, or S&M sex, or swinging from a trapeeze sex. Taste buds taste.

And that's what Cambells needs to advertise - food that taste good. Not what kind of sex the people eating it are having.

I don't want to know how various people who eat soup wipe their bottoms either.

If Campbell's is going to continue with these ads, what about cross dressers? Or people who pee on themselves? Shouldn't they have a place in a soup ad? I don't have a problem with gay people, I have a problem with stupid soup companies.

71 posted on 01/10/2009 11:59:15 AM PST by GOPJ ("A consensus of 100 scientists is undone by one fact." - - Einstein (take that Al Gore))
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To: tioga

Wife’s already been making her own soup. Campbell soup inventory is down to about 2 cans. When that’s gone Campbells is gone. I hate giving up Peppridge Farm stuff and Prego, but I’ll do it.

What is this compulsion by businesses to cater to groups whose identity is defined by their sexual preference? One would think neutral would be the smart play.


72 posted on 01/10/2009 11:59:34 AM PST by dools007
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To: choctaw man

They are a demographic that is easily defined. If you can define a group, then you can market to a group. If you can market to a group, then you can increase sales. It’s a “no brainer.”


73 posted on 01/10/2009 12:01:12 PM PST by durasell
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To: GOPJ

I’m looking forward to the Campbell’s Bestiality Line of foods......

....screw the chicken.....then have it for dinner!


74 posted on 01/10/2009 12:01:41 PM PST by Erik Latranyi (Too many conservatives urge retreat when the war of politics doesn't go their way.)
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To: Mac from Cleveland
“Geez, I wonder what new flavors they’re coming out with for these folks.........”

The soup in the queer magazine was Cream of Sumyunggi.

Must be targeting the Chinese market?

75 posted on 01/10/2009 12:06:49 PM PST by Beagle8U (FreeRepublic -- One stop shopping ....... Its the Conservative Super WalMart for news .)
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To: Mac from Cleveland
From the other thread there were a few .... Soup of Cumfromsomeyunggi

Pulled Pork Soup

Cream of Poopshoot Soup

One of my own was: Jerked Gerkin Chowder

76 posted on 01/10/2009 12:07:02 PM PST by Blue Highway
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To: durasell

When will they start marketing to the NAMBLA sickos? Please tell me.


77 posted on 01/10/2009 12:08:27 PM PST by Blue Highway
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To: dools007

I stopped buying Campbells products some time ago, since they endorse illegal immigration. That they would now endorse homosexuality doesn’t really surprise me.

No Campbells products in my house. Absolutely none.


78 posted on 01/10/2009 12:09:12 PM PST by Radagast the Fool (Repo Man's ALWAYS intense!)
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To: 668 - Neighbor of the Beast

There must be some way to get it....and the email of the advertising/PR people.


79 posted on 01/10/2009 12:11:24 PM PST by SumProVita (Cogito, ergo...Sum Pro Vita. (Modified DeCartes))
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To: durasell

A GOOD product will appeal to all groups. Period.


80 posted on 01/10/2009 12:14:07 PM PST by SumProVita (Cogito, ergo...Sum Pro Vita. (Modified DeCartes))
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