Campbell's Soup pledges more 'gay' ads ('2 mommies' spread only 1st in marketing agenda)

http://www.worldnetdaily.com ^ | January 09, 2009 | www.worldnetdaily.com

[Maelstorm]

Despite being pressured by traditional family advocates to stop, Campbell's Soup Company, maker of Swanson's brand broth, has vowed to continue spending its advertising dollars in pro-homosexual publications.

As WND reported earlier, the American Family Association objected to a Swanson's broth magazine ad that depicts a lesbian couple and their son. The ad was placed in the December 2008 and January 2009 issues of The Advocate, a magazine that touts itself with the line, "For 40 years, setting the standard in LGBT journalism."

Campbell's Soup, however, has brushed off the AFA's complaint.

MediaDailyNews quoted a company spokesperson explaining, "Inclusion and diversity play an important role in our business, and that fact is reflected in our marketing plan."

According to a Campbell's representative, "Our plans for the Swanson brand include additional placements in The Advocate."

[Blue Highway]

Good idea wagglebee, I will be sure to add the “homosexual agenda” keywords to appropriate articles I post, despite the problem people like Durasell will have with it. At this point you might want to add Durasell to your ping list but I am pretty sure he/she will be lurking in those threads anyways.

[668 - Neighbor of the Beast]

Yes, but when you go to that link it gives you the ceo’s name at “cambellsoup.com” and that’s not how you spell Campbell! So if mailer daemon kicks it back I warned ya! :)

[little jeremiah]

They are not just trying to get homosexuals to buy soup. They are promoting homosexuality.

[fwdude]

Yeah, I noticed that, too. Maybe misspelled by the company to avoid e-mail campaigns like this very one.

[Drew68]

I wish they would get back into their closets. I liked gays better when they were in the closet or at least not so open about it.

Those days of closeted gays hiding their little secrets behind sham marriages are a relic of a bygone era. For better or for worse, every year fewer and fewer people find themselves outraged over ads targeting gays. More and more people join the legions of Americans who have watched family members, childhood friends and fellow co-workers come out of the closet and openly admit to their homosexuality. The AFA has lost this battle in the culture war. Since the 1960s, gay rights have been a continuous cycle of "two steps forward, one step back" towards mainstream acceptance. They move forward too quickly and something like Prop 8 comes along and pushes them back a step. And then they'll move forward two more steps...

Recognizing this doesn't mean embracing it. This is the direction society is headed and there is unlikely ever to be an movement (short of America being taken over by the Taliban) that's going to force gays back into the closet and secrecy again.

[little jeremiah]

We just make our own soup - cheapier, tastier, healthier, and we make a gallon or more at a time.

[gakrak]

Dido, I guess me and my family can live without their products. I like to make my own soup anyway. As far as Pepsi goes, in NY the Gov is going to tax it so why buy it. Amen.

[pandoraou812]

How right you are. But I don’t have to accept it or let it be forced down my child’s throat in school. If they didn’t push it in the schools so much I wouldn’t be so angry.

[stevem]

Well, I've always baan mor of a Coke guy than a Pesi guy, so that part of this is pretty easy. It will be tougher if Coke decides gay is where it's at.

There are but miniscule substitutes for Campbell's in my neighborhod. I like to think Progresso doesn't have a queer flavor. I'll have to read the generic labels with more focus from now on. Thanks for the "heads up." I'll avoid Campbells until I see an official announcement on the subject.

[durasell]

The substantiation — the quantifiable — is in the number of viral marketing companies that now exist.

Also, viral marketing is typically aimed at a narrow demographic. So, teens in chat rooms is a perfect example.

[668 - Neighbor of the Beast]

Ok everybody, when we write to the guy @cambellsoup.com, remember to “p” in it.

[durasell]

I have no agenda other than to understand the thing...

[shoutingandpointing]

The only issues I have with homosexuals is their phony political agenda and their neurotic need to shock the public.

I have no issues with their phony political aganda, any more than I do with the same from Bruce Sprungstein, that Bonzo guy from oo-tu, the Ditzy Cups, Limpa Roundstats, or that guy who's married to that woman who wore the stockings in that Bull Durham movie. . . .

And I have no issues with their neurotic need to shock the public, any more than I do with the same from spoiled "Earthfirsters" with their filthy big nappy dreadlocks, people who feel it necessary to shove odd metal posts and rings and such through all sorts of tattooed body parts, or people who drive 20 mph over the posted speed limit in their "save the this-n-that" and "0bambi '08" and "MY COLLEGE UNIVERSITY" and "coexist" bestickered Priusi. . . .

I must have issues with something? But what? I am stumped. (/sarc)

[pandoraou812]

Thanks. I got really sick of gays when I found out they were targeting children with their books & movies to young children. My big problem with that was they were saying it is ok to be gay yet they weren’t telling the children just what gay was or how they perform their acts. Or that being gay means you can get AIDS. I don’t need anybody telling my child it is ok to be gay or showing her a movie....So I now home school & Monday we will make our own soup together. The gay agenda can eat their canned soup, I will not buy it. I’ve known gay people in the past & none of them seemed too happy to me so why they call themselves gay is beyond me.

[TigersEye]

I wasn’t singling homosexuals out for their agenda or their public displays of indecency and disrespect. I was just limiting my comments to the subject of this thread. ;-)

[SumProVita]

I am much more pragmatic than that. I want substantiated SALES effectiveness. ;-)

[TigersEye]

I’ve known gay people in the past & none of them seemed too happy to me so why they call themselves gay is beyond me.

You'll drive yourself crazy trying to make sense out of a neuroses. ;^)

[pandoraou812]

True but I won’t eat canned soup!

[stevem]

Well, thanks, again, for the list. There are a few, but not many substitutes for Campbell's in my neighborhood. They will now be patronized.

I've bought Pace many times, as late as this month. I won't again.

Pepperidge Farm has received an occasional visit. I guess they don't need me any more.

I have Prego on my shelf today. Never again!

I haven't bought much Swanson in recent years, so can't threaten them much.

I hope Progresso isn't a Campbell product. I will take a closer look at the generics at my store. I will spread the word. I'd like to see Campbells apologize in public for their "anti-Steve M" agenda.

[Dionysius]

They shouldn’t be forced back into the closet, but, like in every rational democracy, their influence should not overreach their numbers, nor should special status be given them due to political correctness or artificial victimhood. From a business standpoint, these adds were promulgated so that they might feel included and buy the soup, but, in reality, a much larger number might decry these adds and reach for Progresso instead. Would someone more savvy in Marketing please tell me how this helps Campbell’s bottom line?