Posted on 01/09/2009 5:18:39 AM PST by IbJensen
Campbell Soup is not backing down in the face of pressure from right-wing groups over an ad that recently appeared in The Advocate, which covers gay politics and culture, according to the Ad Age Web site. The two-page ad for Swanson's broth shows two female restaurant owners and a boy, identified as their son, enjoying soup made with the product.
While tame by the standards of gay magazine advertising, the understated ad from Omnicom's BBDO, New York has gotten Campbell into hot water with the American Family Association, which assiduously tracks advertising by mainstream brands in search of evidence that they support the "gay agenda." That includes any suggestion that homosexuality may be an acceptable lifestyle.
The AFA encouraged its members to call Swanson and urge them to "remain neutral in the culture war." If previous altercations are any guide, the AFA may next threaten to boycott Campbell Soup. From 2006-2008, the AFA organized a boycott of Ford, which it accused of condoning homosexuality in ads and supporting organizations that want to legalize gay marriage. The AFA lifted the boycott in March 2008, claiming that Ford had caved to its demands to stop supporting these causes, but Ford insisted there was no such deal.
A Campbell spokesman was quoted as saying: "Inclusion and diversity play an important role in our business, and that fact is reflected in our marketing plan. For more than a century, people from all walks for life have enjoyed Campbell's products, and we will continue to try to communicate in ways that are meaningful and relevant to them." According to the rep: "Our plans for the Swanson brand include additional placements in The Advocate."
They apparently want the homosexual dollar and believe their business will make up the slack that straight, anti-sodomite loss would mean.
Link goes to a login page. What was the ad like?
Just get the word out.
There are plenty of large Christian families that, if they stopped buying Campbell’s, would soon have an impact.
Gives a new connotation to the “Mmmmm Mmmmm good” slogan.
Buy a farm. Make your own chicken stock.
AFA emailed me this morning or I wouldn't have discovered the situation.
Not sure how this would go over...seems like a fight between the rabid homos and the rabid animal rights jackasses.
Shouldn’t PETA be protesting the cruelty in chicken processing plants?
Only Tyson escapes their wrath.
Wonder why?
There's room for compromise here.
I'll agree not to be disgusted by this type of thing:
If:
1. They use WAY hotter chicks.
2. This type of thing doesn't happen in real life.
Swanson works.
Buy a farm. Make your own chicken stock.
______
Don’t need a farm to make chicken stock. 1 4lb chicken, bunch of carrots, head of celery, couple of onions, and some salt. I like a bit of cilantro in there as well.
cook up some pasta and a few hours later, enough chicken noodle soup to provide lunches daily for my wife and I, and a couple of dinners as well.
During the winter I make soup most Sunday afternoons. It provides the perfect cover for watching football. And the soup is generally quite good (if I do say so myself).
Will it make me gay? (/sarc)
I am SOOO tired of adding things to my “do not support” list ... now my favorite soup ... oh me. But alas, they are now on my do not buy list (big difference that’ll make! :-) When will marketers learn to stay NEUTRAL on these kinds of things ... think of the subjects you could have had for an ad ... and they pick this? Well, I’ll pick “that.”
I for one am glad that Campbell's has not backed down. They are allowed to advertise to whoever they wish. If a customer doesn't like the advertisement then they don't have to buy the product.
If Campbell placed an ad in a Christian magazine and the gays announced a boycott, would the same people that want a boycott of Campbells now complain about that?
This picture looks like a kid with his mom and grandma.
What is the big deal, Freepers? There’s nothing offensive about this ad. Are two lesbians not supposed to cook some soup with a kid? Sheesh, how about worrying about something that really matters, like the the government takeover of every aspect of our lives. OK, blast away Morality Squad.
I always knew this kid was gay............
L O L
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